October-November 2021 - 18

Meat breakfast sandwiches nationwide.
Wawa's Sizzli Breakfast Sandwich features
Beyond breakfast sausage - made
with ingredients like peas and brown
rice, without GMOs, soy and gluten -
and egg and cheese on a bagel. Eaters
can also customize orders with Beyond
breakfast sausage like breakfast bowls,
burritos or bagel sandwiches.
In the vending and micro market
channel, plant-based breakfast sandwiches
are wanting. " There is a huge
lack of plant-based breakfast options, "
said Alpha Foods chief executive Cole
Orobetz. " So, we are continuously
reimagining convenient, plant-based
options for everyone to enjoy during
every meal of the day. "
Alpha Foods offers a grab-and-go
lineup that includes two sandwich
varieties and three burritos that are
made with meatless sausage, plant
egg and dairy-free cheese, along with
meatless chorizo and spices for the burritos.
Both the sandwiches and burritos
weigh 5.5 oz. They ship frozen.
CRUNCHY ESSENTIALS
Granola is usually considered a
healthy breakfast item, and its shelfstable
quality makes it a vending
staple. The toasted mixture of rolled
oats, nuts and a sweetener like sugar or
honey, can also include other grains,
puffed rice, dried fruit, seeds, spices
and nut butters.
New for vending and micro markets
in the category is Jessica's granola
in chocolate chip, vanilla maple,
butterscotch chip and pecan almond
flavors. The product is handmade in
small batches. It's non-GMO verified,
gluten-free certified and kosher. It's
available in convenient 2-oz. snack
bags for on-the-go consumption.
Jessica Natural Foods is based in
Birmingham, MI, and was founded
by Jessica Mindell in 2009. " Our sales
show that customers are definitely eating
more granola, " Mindell said. " With
people working from home, they are
18 Automatic Merchandiser * October/November 2021
finding more time to eat breakfast
since. From a grocery perspective, we
are expanding into more stores. "
AUTHENTIC COMFORT
IN A VENDING PACKAGE
When it comes to breakfast comfort
food, waffles have maintained widespread
popularity for a longtime for
two important reasons: nostalgia and
simplicity of preparation. But how do
you bring a waffle experience to an
unmanned packaged food environment
like vending and micro markets?
Enter Mountain Waffle Co.
Single-serve Mountain Waffles for
vending and markets are offered in
several flavors and packed in large (3.17
oz.) and medium (2.12 oz.) sizes.
Mountain Waffle Co.
Jessica's granola bags are available in
convenient 2-oz. snack bags for on-thego
vending patrons.
Jessica Natural Foods
Mountain Waffle began serving
Liege Belgian waffles in Steamboat
Springs, CO, and soon expanded to
ski resorts in 11 other states. Skiers
liked them so much, they unrelentingly
asked the company to make
them available after the winter season.
So now they're available in foodservice
(frozen dough), freezer packs, bulk
packs and private label, as well as in
single-serve packs for vending and
convenience channels.
Made from authentic Liege Belgian
waffle dough with all-natural ingredients,
single-serve Mountain Waffles
are offered in several flavors and
packed in large (3.17 oz.) and medium
(2.12 oz.) sizes. Waffles can be eaten
right out of the wrapper at room
temperature or quickly warmed up -
with or without toppings. They have
an 18-month shelf-life for frozen storage
and stay fresh up to 10 weeks at
ambient temperature. Flavors include
butter, maple syrup, dark chocolate
chip and cocoa covered. ■
October-November 2021

Table of Contents for the Digital Edition of October-November 2021
