Automatic Merchandiser - 32

does not sell directly to the public,
protecting the sales margins for OCS
operators since their customers cannot
purchase the capsules or brewers.
"Massimo Zanetti Beverage is
highly committed to the single-cup
capsule space," said John Fitzgerald,
vice president, away from home division at Massimo Zanetti Beverage
Group. "Our sister coffee equipment technology company La San
Marco® created The OC System™, a
proprietary single-cup solution that
replicates a professional brewing
environment to produce the highest
quality coffee and teas in a recyclable
capsule that is exclusively available
through OCS operators."
OCS suppliers and providers both
noted the increasing trend of beanto-cup.
"In addition to single-cup brewers,
we are seeing bean-to-cup machines as
a popular upgrade to coffee offerings
in offices," Fitzgerald said. "Bean-tocup machines allow for the freshest,
best bean extractions and a richer coffee experience."
"At National Coffee, we strive
to stay ahead of OCS trends," said
Tracy Clark, Southwest regional sales
manager at National Coffee. "Beanto-cup and ready-to-drink coffees are
making the biggest waves in OCS at
the moment. Our bean-to-cup solution
has proven its dependability across
Europe for the past 50 years and provides little or no downtime."
With the birth of bean-to cup,
operators could choose their preferred
single-cup machines and coffee. Beanto-cup machines allowed clients to
make coffee and other specialty drinks
like lattes, cappuccinos, espresso
and hot cocoas. Instead of having
one equipment provider company to
choose from, OCS operators now have
a large variety of bean-to-cup brewer
manufacturers to buy the equipment
from, elevating the experience for the
end user in the office.
32

"

Bean-to-cup machines
allow for the freshest,
best bean extractions
and a richer coffee
experience."
John Fitzgerald, vice president,
Massimo Zanetti Beverage

2010s
"Our clients
realize bean-to-cup
solutions and the
high quality of beverages it can bring
to the table really
brings the coffee
shop experience
into the office,"
said Arjan de Groot, vice president
of Bravilor Bonamat North America.
"It's a value and service only operators
can bring to an office environment
compared to Costco or Amazon selling
cups, pods or other premium name
coffee brands at low prices."
There are many advantages to
providing a bean-to-cup brewer to
clients. Operators - and their customers - have the freedom to choose their
favorite coffee products. Many OCS
customers are asking operators to use
local roasters' coffee brands, as they
value supporting the independent coffee roasters of the region.
"Over the past two years or so, we
have seen a big increase in interest
in our locally roasted coffees," said
Ragan Bond of Independence Coffee
Co. in Brenham, TX. "The original
interest was coming from the smaller
mom-and-pop OCS operators. They

Automatic Merchandiser * October/November 2019

have the inherent logistical and
marketing flexibility to incorporate
locally roasted offerings easily and
quickly. This is a win-win situation for
both Independence Coffee Co. and
operators. Operators of all sizes can
easily link up with our fresh roasting
program. Our costs are very close to
national roasters and we check every
box when it comes to our production
and distribution capabilities."
Some OCS operators add
a lease or rental fee to offset
the costs of the bean-to-cup
machines, which can range
from under $1,000 to more
than $25,000. Equipment
manufacturers recognize
that offices have different
needs - and different budgets - and are responding
accordingly.
"Bravilor's focus with its
current line-up and future
product releases is all about
widening the opportunities for bean-to-cup from a
20-person office up to 200+
by providing targeted bean-to-cup
solutions that make financial sense for
smaller to bigger offices," de Groot said.
Some of the smaller OCS firms
have been hesitant to invest in the
bean-to-cup machines.
"I hear reasons like they are
too expensive, or they are a service
nightmare," explained Melissa Brown,
founder of Well-Bean Coffee Company. "I have found the opposite to be
true. Well-Bean's growth has exploded
over the past four years since bringing
on our first De Jong Duke, Virtu 90.
Our clients who used to average $300
per month with air pot brewers now
spend $750! Bean-to-cup allows us to
sell our clients three types of coffee
beans and three solubles. Even with
65 percent margins on these products,
our clients spend less per cup than
on K-cups. It's a win-win for us and
our accounts."

Illustrations by Dreamstime



Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: Changing Seasons, Changing Trends
Industry News
Classifieds
Social Hubs
Refreshing Advancements: Lincoln County Vending's ongoing commitment to innovation spells success
What's Trending in Micro Markets?: Seven Trends operators need to know to plan for a successful 2020
Rise and Shine: Breakfast in the workplace is growing more popular, presenting an opportunity for operators to increase revenue
The Evolution of OCS Equipment: From pourovers to cold brew, OCS equipment has changed how consumers enjoy coffee in the workplace
Start Thinking Macro in Your Micro Markets: If you're not seeing gains in revenue in your micro market, it's time to think bigger
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: Changing Seasons, Changing Trends
Automatic Merchandiser - 7
Automatic Merchandiser - Industry News
Automatic Merchandiser - 9
Automatic Merchandiser - 10
Automatic Merchandiser - 11
Automatic Merchandiser - 12
Automatic Merchandiser - 13
Automatic Merchandiser - 14
Automatic Merchandiser - 15
Automatic Merchandiser - What's Trending in Micro Markets?: Seven Trends operators need to know to plan for a successful 2020
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - 22
Automatic Merchandiser - 23
Automatic Merchandiser - Rise and Shine: Breakfast in the workplace is growing more popular, presenting an opportunity for operators to increase revenue
Automatic Merchandiser - 25
Automatic Merchandiser - 26
Automatic Merchandiser - 27
Automatic Merchandiser - 28
Automatic Merchandiser - 29
Automatic Merchandiser - The Evolution of OCS Equipment: From pourovers to cold brew, OCS equipment has changed how consumers enjoy coffee in the workplace
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - Refreshing Advancements: Lincoln County Vending's ongoing commitment to innovation spells success
Automatic Merchandiser - 35
Automatic Merchandiser - 36
Automatic Merchandiser - 37
Automatic Merchandiser - 38
Automatic Merchandiser - Start Thinking Macro in Your Micro Markets: If you're not seeing gains in revenue in your micro market, it's time to think bigger
Automatic Merchandiser - Classifieds
Automatic Merchandiser - 41
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 43
Automatic Merchandiser - 44
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https://www.nxtbook.com/endeavor/automaticmerchandiser/november2023
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https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_february-march_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/AUTM_1020
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2020
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https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/octobernovember2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2019
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