September-October 2022 - 25

Growing market area
Advantage Refreshments primarily
serves the Southeast - Florida,
Georgia, North Carolina, South Carolina,
Tennessee, Alabama and Mississippi,
but he is willing to expand to
just about any market area. " I average
about 75 to 85 customer inquiries
wanting to do business with us
or seeking information to do business
with us per month. Anywhere
between 800 to 1,000 people call
me or contact me via email every
year. They're looking to get into the
vending business in their hometown, "
he said.
The local advantage
According to Joyner, being a local,
hometown business, is a strong
competitive advantage. " There are
people out there who want to do
business with a big vending company
or maybe, they are forced to
because of a national contract, "
Joyner reasoned. " But more often,
the HR managers that we talk to
want to be served by a local business,
who can deliver true personal
service. As a result, we have tremendous
success going up against
the big guys in the industry. "
" They truly care "
Joyner said he is often asked by a
potential client, " How do we know
this small operator will provide great
service? " His answer can be convincing.
" They will provide great service
because if they don't, they lose the
location and their investment. They
truly care, because unlike the giant
vending company you are talking
to - this small operator has his own
money on the line, and it will really
hurt to lose your account. "
Helping mainstream
operators
Joyner is increasingly exploring
how he can serve existing mainstream
vendors in addition to newcomers.
" Every small operator has
the same issues. Not enough help
and not enough time to wear the
many hats they must wear to run
their business, " Joyner noted. " If an
operator finally gets tired of running
from the route to a service call
to a sales call - that's when it's time
to talk to me and see how Advantage
Refreshments can help them
escape that grind, working six or
even seven days a week. "
Brown is confident that Joyner
has a lot to offer mainstream
vendors. " Without a doubt, Gary
would be a huge help to any operator
today, but they must be willing
to listen. He is the consummate
teacher, " Brown said.
For more information about
Advantage Refreshments,
contact Gary Joyner at
828-291-8323, email gary@
advantagerefreshments.com, or
visit www.advantagerefreshments.
com.
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September-October 2022

Table of Contents for the Digital Edition of September-October 2022

Editor’s Note
Industry News
Recession? Choose not to participate and pour on the sales effort
State of the Office Coffee Service Industry Report
40 Under 40
Cold brew solutions in OCS
Bringing Joy to the Workplace
Classifieds
Social Hubs
September-October 2022 - PCOV1
September-October 2022 - PCOV2
September-October 2022 - 1
September-October 2022 - 2
September-October 2022 - 3
September-October 2022 - 4
September-October 2022 - 5
September-October 2022 - Editor’s Note
September-October 2022 - 7
September-October 2022 - Industry News
September-October 2022 - 9
September-October 2022 - Recession? Choose not to participate and pour on the sales effort
September-October 2022 - 11
September-October 2022 - 12
September-October 2022 - 13
September-October 2022 - 14
September-October 2022 - 15
September-October 2022 - State of the Office Coffee Service Industry Report
September-October 2022 - 17
September-October 2022 - 18
September-October 2022 - 19
September-October 2022 - 20
September-October 2022 - 21
September-October 2022 - 22
September-October 2022 - 23
September-October 2022 - 24
September-October 2022 - 25
September-October 2022 - 40 Under 40
September-October 2022 - 27
September-October 2022 - 28
September-October 2022 - 29
September-October 2022 - 30
September-October 2022 - 31
September-October 2022 - 32
September-October 2022 - 33
September-October 2022 - 34
September-October 2022 - 35
September-October 2022 - 36
September-October 2022 - 37
September-October 2022 - Cold brew solutions in OCS
September-October 2022 - 39
September-October 2022 - 40
September-October 2022 - 41
September-October 2022 - Bringing Joy to the Workplace
September-October 2022 - 43
September-October 2022 - 44
September-October 2022 - 45
September-October 2022 - 46
September-October 2022 - 47
September-October 2022 - 48
September-October 2022 - 49
September-October 2022 - Classifieds
September-October 2022 - Social Hubs
September-October 2022 - 52
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