September-October 2022 - 33

LINDSAY NEWMAN
Lindsay Newman, brand manager of
innovation for Lavazza North America,
joined the OCS world over six years ago
and quickly found a passion for coffee
and innovation. She leads with a roll-upyour-sleeves
approach to her work, which
she believes has enabled her to learn and grow her
career. As a key leader on the marketing team, she
has delivered over 30 innovation launches, including
the Flavia C600 & Chill, the first all-in-one hot and
cold single-serve beverage system. Newman also led
a cross-functional team that developed a program to
transform machine placements and accelerate growth
in a post-COVID market, creating more opportunity
for distribution partners as well as Lavazza. With her
reputation for driving projects forward, she now leads
both food and machine innovation across channels for
Lavazza's North American market.
JACOB PLASSMAN
Jacob Plassman is the chief marketing
officer at Maumee Valley Group. He is
responsible for the leadership of the
company's strategic marketing, sales
and operational initiatives. His oversight
of this segment fuels customer growth,
satisfaction and overall brand awareness. Plassman
was previously purchasing manager within the company
before transitioning to CMO. He attended Ashland
University and Bowling Green State University prior to
joining MVG in 2014.
GILBERT RAMIREZ JR.
Gilbert Ramirez Jr., marketing
manager at Everest, can best be
described as a motivated and
determined individual who offers
innovative ideas and creative solutions
to improve the company, as well as
happily wearing many hats to contribute what he
can to his team and fellow employees. Since his
start with Everest, he has consistently enhanced
the company's image, website and communications
- both internally and externally. Ramirez has been
instrumental in helping the company lead the
industry in online content and presence. Because
of his efforts, outreach and new partnerships,
Everest's online presence increased by 1,934%,
which has led to increased brand awareness,
sales and market share. Gilbert has accomplished
a variety of impressive projects, including
spearheading the company's participation in the
2022 Orgill Trade Show in Orlando, Florida, as well
as creating the Everest Cares initiative, a branch of
the company that gives back to the community.
SUZI PULLEN
Suzi Pullen is general manager of business
operations with Casco Bay Food and
Beverage. Entering the vending industry in
2014, she quickly learned that it is so much
more than candy and soda. It is an everevolving
world of technology aimed at
offering people convenient solutions. It is her desire to
help people and her strong passion for problem-solving
that makes this industry fulfilling to her. Pullen has had
the privilege to experience all sides of the industry, from
the office to the field. It is from this experience, and
using data and technology, that Pullen has been able
to assist in creating and streamlining processes that
benefit both her customers and employees. Some of
her favorite solutions she has been involved with are:
developing an employee incentive program, developing
a system to track cold food waste/sales, and using
metrics to develop guidelines for scheduling that
helped eliminate routes while still offering the same
level of service to her customers.
September/October 2022 * VendingMarketWatch.com 33
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September-October 2022

Table of Contents for the Digital Edition of September-October 2022
