September-October 2022 - 41

gives users flexibility over their offerings, including the
ability to use a shot of concentrate for mochas or iced
lattes, cold brew and even a hot water stream for teas
or Americanos.
Speaking with Automatic Merchandiser's Bob Tullio
in early 2022, Marco's North American Sales Director
Matt Dudley said, " Pour'd eliminates the need for kegs
and for CO2 tanks. It enables the use of concentrates or
RTD. It adds flexibility and takes away a lot of the
cumbersome aspects of a traditional cold brew program. "
In late 2021, the company announced La Colombe's
ready-to-drink, shelf-stable BIB cold brew compatibility
with its Pour'd dispenser.
RTD OPTIONS
If adding cold brew equipment isn't a possibility at a
particular location or for your business at this moment,
there are many RTD options on the market. Rise Brewing
Co. offers its Nitro Cold Brew Coffee in 7-fl.oz. cans.
Monster Energy announced earlier this year that its Java
Monster Cold Brew in a can is available in Latte and Sweet
Black flavors. And in May, Lavazza launched its organic
ready-to-drink cans of cold brew coffee in four flavor profiles:
Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew
with Milk, and Double Shot Cold Brew with Oat Milk.
Illy also introduced two new ready-to-drink products,
illy Cold Brew Cappuccino and Latte Macchiato, in 8.45-oz.
slim cans. This comes after the company introduced its
first-ever RTD cold brew in 2020. " The expansion of our illy
Cold Brew drinks positions illy to meet coffee lovers' ongoing
appetite for super premium cold coffee preparations, " said
Jack Edwards, president of illy caffè North America, in the
company's announcement. " The illy Cold Brew portfolio
represents the newest innovations from illy and delivers on
our unwavering commitment to superior taste, quality and
sustainability that is recognized around the world. "
It is clear that cold brew coffee is not a fad that will be
going away. It has been gaining traction for the better part
of a decade. If you are still in doubt, take a look at grocery
retailers and the number of cold brew options available
to customers today. In this post-pandemic workplace,
operators are challenged to look outside of the box to find
new revenue streams, and cold brew coffee offerings could
provide the boost in sales that's needed. ■
Vertex: Cooler Innovation
NAMA - Coffee, Tea & Water 2022 | Booth 1100
The Vertex®
PureWaterCoolerTM
line of bottleless
and bottled water dispensers deliver
a continuous supply of clean, great tasting
water at the point-of-use. Choose between 20
different models - including the new Touchless
models as well as floor-standing, countertop
and ice-makers - with the filtration and
sanitization options you want.
800-627-2146
www.VertexWater.com
September/October 2022 * VendingMarketWatch.com 41
http://www.usprodco.com http://www.VertexWater.com http://www.VendingMarketWatch.com

September-October 2022

Table of Contents for the Digital Edition of September-October 2022

Editor’s Note
Industry News
Recession? Choose not to participate and pour on the sales effort
State of the Office Coffee Service Industry Report
40 Under 40
Cold brew solutions in OCS
Bringing Joy to the Workplace
Classifieds
Social Hubs
September-October 2022 - PCOV1
September-October 2022 - PCOV2
September-October 2022 - 1
September-October 2022 - 2
September-October 2022 - 3
September-October 2022 - 4
September-October 2022 - 5
September-October 2022 - Editor’s Note
September-October 2022 - 7
September-October 2022 - Industry News
September-October 2022 - 9
September-October 2022 - Recession? Choose not to participate and pour on the sales effort
September-October 2022 - 11
September-October 2022 - 12
September-October 2022 - 13
September-October 2022 - 14
September-October 2022 - 15
September-October 2022 - State of the Office Coffee Service Industry Report
September-October 2022 - 17
September-October 2022 - 18
September-October 2022 - 19
September-October 2022 - 20
September-October 2022 - 21
September-October 2022 - 22
September-October 2022 - 23
September-October 2022 - 24
September-October 2022 - 25
September-October 2022 - 40 Under 40
September-October 2022 - 27
September-October 2022 - 28
September-October 2022 - 29
September-October 2022 - 30
September-October 2022 - 31
September-October 2022 - 32
September-October 2022 - 33
September-October 2022 - 34
September-October 2022 - 35
September-October 2022 - 36
September-October 2022 - 37
September-October 2022 - Cold brew solutions in OCS
September-October 2022 - 39
September-October 2022 - 40
September-October 2022 - 41
September-October 2022 - Bringing Joy to the Workplace
September-October 2022 - 43
September-October 2022 - 44
September-October 2022 - 45
September-October 2022 - 46
September-October 2022 - 47
September-October 2022 - 48
September-October 2022 - 49
September-October 2022 - Classifieds
September-October 2022 - Social Hubs
September-October 2022 - 52
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https://www.nxtbook.com/endeavor/automaticmerchandiser/octobernovember2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2019
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