September-October 2022 - 43

S
EVENTH WAVE REFRESHMENTS
was established in March 2020, at
what few operators would argue
was the most unsettling and
unpredictable time for workplace
refreshments. Its founders, fueled by
a deep passion for customers and
innovation, had the simplest of business
plans: bringing joy to the workplace.
Linda Saldaña, a self-described
" super-passionate salesperson, " and her
partner Dave Carroll, who she admires
as a " nothing-is-too-big operations
guru, " had worked together for many
years at Southern Refreshment Services
where they created and installed
refreshment solutions for hundreds of
Atlanta workplaces. The company was
acquired by Five Star Food Service,
one of the largest regional convenience
service providers serving the Southeast
and Midwest, which was when the duo
decided to pursue their own venture.
Why Seventh Wave? The business
name was birthed from a passion for
refreshments and the desire to create a
movement that would bring joy. " Since
coffee comes in waves, the Seventh
Wave would represent creation and
completion. " Saldaña explained. " It also
represents our partnerships. Waves
don't run alone. They run in groups,
and together, they have impact. "
This people-first, white-glove
approach rooted in delivering joy,
Saldaña declared, has led to fulfilling
her quest to deliver the best coffee,
tastiest food experiences and most
innovative solutions. The company has
grown to serve hundreds of locations
throughout the greater Atlanta market
with office coffee and pantry service
and micro markets.
In recognition of Seventh Wave
Photos courtesy of Seventh Wave Refreshments
Refreshments' running start to success,
Automatic Merchandiser recognized
Saldaña among its 2022 40 Under 40
Award winners, who are featured in this
issue. The awards highlight innovators
who demonstrate leadership and a
commitment to advancing convenience
VendingMarketWatch.com 43

http://www.VendingMarketWatch.com

September-October 2022

Table of Contents for the Digital Edition of September-October 2022

Editor’s Note
Industry News
Recession? Choose not to participate and pour on the sales effort
State of the Office Coffee Service Industry Report
40 Under 40
Cold brew solutions in OCS
Bringing Joy to the Workplace
Classifieds
Social Hubs
September-October 2022 - PCOV1
September-October 2022 - PCOV2
September-October 2022 - 1
September-October 2022 - 2
September-October 2022 - 3
September-October 2022 - 4
September-October 2022 - 5
September-October 2022 - Editor’s Note
September-October 2022 - 7
September-October 2022 - Industry News
September-October 2022 - 9
September-October 2022 - Recession? Choose not to participate and pour on the sales effort
September-October 2022 - 11
September-October 2022 - 12
September-October 2022 - 13
September-October 2022 - 14
September-October 2022 - 15
September-October 2022 - State of the Office Coffee Service Industry Report
September-October 2022 - 17
September-October 2022 - 18
September-October 2022 - 19
September-October 2022 - 20
September-October 2022 - 21
September-October 2022 - 22
September-October 2022 - 23
September-October 2022 - 24
September-October 2022 - 25
September-October 2022 - 40 Under 40
September-October 2022 - 27
September-October 2022 - 28
September-October 2022 - 29
September-October 2022 - 30
September-October 2022 - 31
September-October 2022 - 32
September-October 2022 - 33
September-October 2022 - 34
September-October 2022 - 35
September-October 2022 - 36
September-October 2022 - 37
September-October 2022 - Cold brew solutions in OCS
September-October 2022 - 39
September-October 2022 - 40
September-October 2022 - 41
September-October 2022 - Bringing Joy to the Workplace
September-October 2022 - 43
September-October 2022 - 44
September-October 2022 - 45
September-October 2022 - 46
September-October 2022 - 47
September-October 2022 - 48
September-October 2022 - 49
September-October 2022 - Classifieds
September-October 2022 - Social Hubs
September-October 2022 - 52
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