September-October 2022 - 44

"
Have you ever felt
so passionate about
something that
you risk absolutely
everything to see it
come to life? "
- Linda Saldaña
services for vending, micro markets
and office coffee service. Saldaña
credits her partner Carroll, her team
and loyal suppliers who share Seventh
Wave's vision and go above and
beyond to help bring it to life.
MEET THE CO-FOUNDERS
Saldaña's passion for coffee was what
led her to the refreshment industry
nine years ago as a salesperson
at Southern
Refreshment Services.
In those years, she
advanced to director
of sales and reportedly
sold more than
$22 million in coffee,
vending and micro
Linda Saldaña
market business.
The business was
acquired by Five Star
Food Service in 2019.
With this corporate
change, she found
herself asking: What
if she could take her
Dave Carroll
passion a step further
by creating a company
that was 100% employee
owned and delivered the
ultimate refreshment experience to
breakrooms around Atlanta.
She took a bold step and
approached Carroll, who was set to
retire, and convinced him to instead
The Seventh Wave Refreshments team, now 30-strong, gathers to celebrate the
employee-owned company's second anniversary.
take a leap of faith and join her to
launch Seventh Wave Refreshments.
Carroll brings 37 years of
experience in the refreshment
industry to Seventh Wave Refreshments.
He began his career working for
Servatron, distributing OCS products
to customers throughout Southern
California and advanced to vice
president of sales. After Vistar
acquired Servatron, he left to accept
a position as general manager for
Aramark in Atlanta. In 1992, he
became general manager of Southern
Refreshment Services and oversaw its
growth from six routes to more than
60 servicing the metro Atlanta area
during his tenure.
Together, he and Saldaña pooled
their experience and their passion
and set out to launch their employeeowned
company dedicated to creating
a refreshment revolution.
A WING AND A PRAYER
" Have you ever felt so passionate about
something that you risk absolutely
44 Automatic Merchandiser * September/October 2022
everything to see it come to life? "
Saldaña asked. " That is where Seventh
Wave Refreshments came from. "
Starting just as the pandemic had
shut down much of the world had
its challenges, but there was also no
way to go but up, and as it turned
out, there were also many unexpected
silver linings.
" Launching one week before the
pandemic locked everyone down
in March 2020, the greatest tool to
grow was LinkedIn, " she recalled.
" Everyone was working from home
or at home working on their resumes
when we started. We shared our story,
and facility directors saw it on social
media. It created an opportunity
for storytelling and accountability;
because we shared what we promised
and delivered for our earliest customers,
so we had to do it for others. "
Another unexpected door opener
was that Seventh Wave Refreshments
entered the scene offering an arsenal
of hand sanitizers, antibacterial
soaps and UV light fixtures to disinfect

September-October 2022

Table of Contents for the Digital Edition of September-October 2022

Editor’s Note
Industry News
Recession? Choose not to participate and pour on the sales effort
State of the Office Coffee Service Industry Report
40 Under 40
Cold brew solutions in OCS
Bringing Joy to the Workplace
Classifieds
Social Hubs
September-October 2022 - PCOV1
September-October 2022 - PCOV2
September-October 2022 - 1
September-October 2022 - 2
September-October 2022 - 3
September-October 2022 - 4
September-October 2022 - 5
September-October 2022 - Editor’s Note
September-October 2022 - 7
September-October 2022 - Industry News
September-October 2022 - 9
September-October 2022 - Recession? Choose not to participate and pour on the sales effort
September-October 2022 - 11
September-October 2022 - 12
September-October 2022 - 13
September-October 2022 - 14
September-October 2022 - 15
September-October 2022 - State of the Office Coffee Service Industry Report
September-October 2022 - 17
September-October 2022 - 18
September-October 2022 - 19
September-October 2022 - 20
September-October 2022 - 21
September-October 2022 - 22
September-October 2022 - 23
September-October 2022 - 24
September-October 2022 - 25
September-October 2022 - 40 Under 40
September-October 2022 - 27
September-October 2022 - 28
September-October 2022 - 29
September-October 2022 - 30
September-October 2022 - 31
September-October 2022 - 32
September-October 2022 - 33
September-October 2022 - 34
September-October 2022 - 35
September-October 2022 - 36
September-October 2022 - 37
September-October 2022 - Cold brew solutions in OCS
September-October 2022 - 39
September-October 2022 - 40
September-October 2022 - 41
September-October 2022 - Bringing Joy to the Workplace
September-October 2022 - 43
September-October 2022 - 44
September-October 2022 - 45
September-October 2022 - 46
September-October 2022 - 47
September-October 2022 - 48
September-October 2022 - 49
September-October 2022 - Classifieds
September-October 2022 - Social Hubs
September-October 2022 - 52
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