September-October 2022 - 46

WORD OF MOUTH
Seventh Wave's first customer to sign
on for its service was a large business
in Atlanta that was " the name drop of
all businesses, " according to Saldaña.
The power of word of mouth has led
to its growth in two-and-a-half of the
most tumultuous years in the industry.
Seventh Wave serves more than 200
customers with four micro market
routes, two pantry routes and one
coffee service route.
" We've grown strictly by referrals
OPERATION PROFILE
Seventh Wave
Refreshments
Founded: March 2020
Headquarters: Lawrenceville,
GA
Website:
seventhwaverefreshments.
com
Number of routes: 7
Number of acquisitions: 0
Number of micro markets: 60
Tech/equipment providers:
365 Retail Markets, Cafection,
De Jong Duke, Bravilor, Newco,
Bunn, Bevi, Lavit, Keurig, Minus
Forty, Genesis Décor
Distributors: Vistar, KeHE,
UNFI, Coca-Cola, Pepsi
because we did something impactful
for our initial customer and each
customer that has followed, " Saldaña
commented. " We've only dealt with
really big customers or ones that
wanted to get people back into the
office with more than just OCS who
asked us to provide pantry service or
micro markets, so we have not had
to dip into vending and don't plan to.
What was really needed was a great
food program, which can only be
available through a micro market. It's
been a huge differentiator for us. "
Another silver lining to launching
during the early days of COVID
was that it led to Seventh Wave
partnering with some large food
management companies to install
and operate micro markets in place
of cafeterias that they were forced to
shut down without enough employees
onsite to support them. And for
those still wanting hot meals,
Seventh Wave worked with its food
46 Automatic Merchandiser * September/October 2022
Seventh Wave stages all of its micro
markets in-house before installation. This
one is headed to Six Flags Over Georgia.
supplier partners to provide a " pop
up " concept at several sites.
THE MORE THE MERRIER
" Companies are still wanting to
offer more, and many want to fully
subsidize refreshments to entice
people to come back and attract
talent. That transition has been big, "
said Saldaña. " The hybrid workplace
is working for a lot of businesses, and
micro markets lend themselves to
that. Even in blue-collar environments
that were not traditionally micro
market locations, we converted many
from vending machines. "
She added that many manufacturing
locations had essential workers and
stayed open throughout the pandemic,
and employers wanted to keep them
onsite by adding food to the mix
and reward them by subsidizing
their purchases.
Seventh Wave set up its first " pantry
room " in a blue-collar environment
three months ago, which is proving its
value outside of the white-collar offices
that had traditionally been the only

September-October 2022

Table of Contents for the Digital Edition of September-October 2022

Editor’s Note
Industry News
Recession? Choose not to participate and pour on the sales effort
State of the Office Coffee Service Industry Report
40 Under 40
Cold brew solutions in OCS
Bringing Joy to the Workplace
Classifieds
Social Hubs
September-October 2022 - PCOV1
September-October 2022 - PCOV2
September-October 2022 - 1
September-October 2022 - 2
September-October 2022 - 3
September-October 2022 - 4
September-October 2022 - 5
September-October 2022 - Editor’s Note
September-October 2022 - 7
September-October 2022 - Industry News
September-October 2022 - 9
September-October 2022 - Recession? Choose not to participate and pour on the sales effort
September-October 2022 - 11
September-October 2022 - 12
September-October 2022 - 13
September-October 2022 - 14
September-October 2022 - 15
September-October 2022 - State of the Office Coffee Service Industry Report
September-October 2022 - 17
September-October 2022 - 18
September-October 2022 - 19
September-October 2022 - 20
September-October 2022 - 21
September-October 2022 - 22
September-October 2022 - 23
September-October 2022 - 24
September-October 2022 - 25
September-October 2022 - 40 Under 40
September-October 2022 - 27
September-October 2022 - 28
September-October 2022 - 29
September-October 2022 - 30
September-October 2022 - 31
September-October 2022 - 32
September-October 2022 - 33
September-October 2022 - 34
September-October 2022 - 35
September-October 2022 - 36
September-October 2022 - 37
September-October 2022 - Cold brew solutions in OCS
September-October 2022 - 39
September-October 2022 - 40
September-October 2022 - 41
September-October 2022 - Bringing Joy to the Workplace
September-October 2022 - 43
September-October 2022 - 44
September-October 2022 - 45
September-October 2022 - 46
September-October 2022 - 47
September-October 2022 - 48
September-October 2022 - 49
September-October 2022 - Classifieds
September-October 2022 - Social Hubs
September-October 2022 - 52
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