September-October 2022 - 47

types of sites that provided the service
prior to the pandemic.
" We've had lots of stops and goes
over the past two-and-a-half years
and learned a lot and adapted to a
very different environment than the
industry has ever seen, " the operator
reflected. " Pantry has blown up, and
it has been the sweetest surprise to
watch it blossom for the ones who
are in the office, from employers who
want to offer them more ... bring
them joy. "
THE RIGHT MIX
Micro markets have also been
exploding in popularity, bringing
employees hundreds of items right in
the breakroom with little reason to
go elsewhere. Seventh Wave starts by
merchandising the known national
and regional top sellers and then, over
the first 30 days, makes it a mission to
learn directly from employees what
specifically they want and the
appropriate price points.
QR codes posted in every micro
market and on fliers that employers
can distribute invite end users to
submit suggestions for products and
equipment that will bring them joy.
This approach has proven to bring in
a steady stream of valuable feedback
and suggestions to match the right
products to each customer base, with
some exception.
" If they want a super-duper, fancyschmancy
bar, for example, we might
look at what else might sell better and
also bring joy, " Saldaña said. " After
30 days, every market is completely
customized. The big fit that's had a
far bigger impact has been focusing
on the people present at each location,
versus the money or set programs. "
FOOD GLORIOUS FOOD
The centerpiece of every micro market
is fresh, locally made, artisan-inspired
food, the majority of which is available
through Seventh Wave's partnership
Seventh Wave has partnered with contract foodservice providers to replace corporate
cafeterias shut down by the pandemic with micro markets, like the one shown above.
Employees at this Atlanta video game
company are rewarded with a pantry
and food program.
with Atlanta-based, locally owned,
high-end caterers.
Hand-crafted by experienced
chefs, the products offered at each
location are carefully chosen with
employee preferences and employer
goals in mind. On-trend selections
like Budda Bowls, Southwestern Fiesta
Bowls, and Ham Po Boy sandwiches
are just a few examples.
" We set out to transform the caliber
of food traditionally expected from
a vending machine and from many
micro markets to rival that of local
delis and restaurants in our micro
markets, and we succeeded, " Saldaña
said. " But we had no idea of the level
to which the pandemic would lead
Upscale NorthPark Market creates
an oasis where employees congregate
for meals.
to a movement of many businesses
replacing their cafeterias with micro
markets, providing more demand than
we could have imagined. "
September/October 2022 * VendingMarketWatch.com 47
Seventh Wave micro market brings
refreshments to multiple tenants in lobby
of Atlanta office building.
http://www.VendingMarketWatch.com

September-October 2022

Table of Contents for the Digital Edition of September-October 2022

Editor’s Note
Industry News
Recession? Choose not to participate and pour on the sales effort
State of the Office Coffee Service Industry Report
40 Under 40
Cold brew solutions in OCS
Bringing Joy to the Workplace
Classifieds
Social Hubs
September-October 2022 - PCOV1
September-October 2022 - PCOV2
September-October 2022 - 1
September-October 2022 - 2
September-October 2022 - 3
September-October 2022 - 4
September-October 2022 - 5
September-October 2022 - Editor’s Note
September-October 2022 - 7
September-October 2022 - Industry News
September-October 2022 - 9
September-October 2022 - Recession? Choose not to participate and pour on the sales effort
September-October 2022 - 11
September-October 2022 - 12
September-October 2022 - 13
September-October 2022 - 14
September-October 2022 - 15
September-October 2022 - State of the Office Coffee Service Industry Report
September-October 2022 - 17
September-October 2022 - 18
September-October 2022 - 19
September-October 2022 - 20
September-October 2022 - 21
September-October 2022 - 22
September-October 2022 - 23
September-October 2022 - 24
September-October 2022 - 25
September-October 2022 - 40 Under 40
September-October 2022 - 27
September-October 2022 - 28
September-October 2022 - 29
September-October 2022 - 30
September-October 2022 - 31
September-October 2022 - 32
September-October 2022 - 33
September-October 2022 - 34
September-October 2022 - 35
September-October 2022 - 36
September-October 2022 - 37
September-October 2022 - Cold brew solutions in OCS
September-October 2022 - 39
September-October 2022 - 40
September-October 2022 - 41
September-October 2022 - Bringing Joy to the Workplace
September-October 2022 - 43
September-October 2022 - 44
September-October 2022 - 45
September-October 2022 - 46
September-October 2022 - 47
September-October 2022 - 48
September-October 2022 - 49
September-October 2022 - Classifieds
September-October 2022 - Social Hubs
September-October 2022 - 52
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