September-October 2022 - 48

"
Our mission is to create the ideal coffee service
space for each Atlanta business partner we
have, to bring an oasis to the workplace that
will inspire and engage employees.
- Linda Saldaña
THE PRICE IS RIGHT
The operators have found that they
can charge a fair price for food, ranging
from $3.99 for snack-type items like
fresh fruit and parfaits, to $12.50 for
heat-and-eat from-scratch entrees in
microwavable containers.
" We've also been forced to pass
along two prices increases because
of the crazy world we live in, and
customers understand and value
having delicious, high-quality food
right in the office, " said Saldaña.
" Because our goal is so people focused,
it flows both ways. My customers text
me just to ask how we're doing with all
of today's challenges, from gas prices
and product costs to the pandemic,
and that is a dream. "
The convenience service veterans
have structured Seventh Wave
Refreshments to be 100% cashless,
since micro market customers have
the ability to use touchless transaction
technology via 365 Retail Market's 365
PayApp, loyalty cards and biometrics,
along with credit and debit cards.
" We took over a lot of
manufacturing firms that were
traditionally used to paying with cash
more so than white-collar locations
do, " the operator recalled. " We went in
and said, with COVID, everything is
cashless to minimize surface contact
with the virus's spread, which helped
set the foundation, and we were
pleasantly surprised to find overwhelming
acceptance that has stuck. "
Many employers also choose
to subsidize their micro markets
by adding funds to employees'
market accounts.
48 Automatic Merchandiser * September/October 2022
Linda Saldaña and Dave Carroll have
built their business to a seven-route fleet
by staying true to their mission to bring
joy to the workplace.
AT YOUR SERVICE
In addition to providing micro markets,
many businesses are taking it a step
further and catering in meals for
their employees to make them feel
valued and to boost productivity by
encouraging them to remain focused
and on site. Seventh Wave owns the
relationship and works with Atlanta's
top caterers, who deliver the food
and pack it up at the end of the day,
whether it's daily, weekly or monthly,
to suit the location's budget and needs.
Their food partners' message
to employers, which Seventh Wave
spreads, is that providing free lunch

September-October 2022

Table of Contents for the Digital Edition of September-October 2022

Editor’s Note
Industry News
Recession? Choose not to participate and pour on the sales effort
State of the Office Coffee Service Industry Report
40 Under 40
Cold brew solutions in OCS
Bringing Joy to the Workplace
Classifieds
Social Hubs
September-October 2022 - PCOV1
September-October 2022 - PCOV2
September-October 2022 - 1
September-October 2022 - 2
September-October 2022 - 3
September-October 2022 - 4
September-October 2022 - 5
September-October 2022 - Editor’s Note
September-October 2022 - 7
September-October 2022 - Industry News
September-October 2022 - 9
September-October 2022 - Recession? Choose not to participate and pour on the sales effort
September-October 2022 - 11
September-October 2022 - 12
September-October 2022 - 13
September-October 2022 - 14
September-October 2022 - 15
September-October 2022 - State of the Office Coffee Service Industry Report
September-October 2022 - 17
September-October 2022 - 18
September-October 2022 - 19
September-October 2022 - 20
September-October 2022 - 21
September-October 2022 - 22
September-October 2022 - 23
September-October 2022 - 24
September-October 2022 - 25
September-October 2022 - 40 Under 40
September-October 2022 - 27
September-October 2022 - 28
September-October 2022 - 29
September-October 2022 - 30
September-October 2022 - 31
September-October 2022 - 32
September-October 2022 - 33
September-October 2022 - 34
September-October 2022 - 35
September-October 2022 - 36
September-October 2022 - 37
September-October 2022 - Cold brew solutions in OCS
September-October 2022 - 39
September-October 2022 - 40
September-October 2022 - 41
September-October 2022 - Bringing Joy to the Workplace
September-October 2022 - 43
September-October 2022 - 44
September-October 2022 - 45
September-October 2022 - 46
September-October 2022 - 47
September-October 2022 - 48
September-October 2022 - 49
September-October 2022 - Classifieds
September-October 2022 - Social Hubs
September-October 2022 - 52
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