september-october2023 - 10

OCS UPDATE
Technology
is not enough
without
customer
satisfaction
The Amazon Fresh debacle is a lesson for all
operators: Technology is not always the answer
if the fundamentals of customer satisfaction
are not being met.
By Bob Tullio, Contributing Editor
AN AMAZON FRESH STORE OPENED DOWN THE
street from our home in Encino, California, part of the
sprawling LA urban landscape. Have you been to one of
these? I could not resist. As a customer, you enter the store
(a full-size supermarket), scan your Prime app, get your
shopping bags, do your shopping, fill your bags with groceries,
including fresh fruit and vegetables, scan your app on the
way out and leave. No checkout required. In two hours, a
receipt arrives on your smartphone.
10 Automatic Merchandiser * September/October 2023
IT WORKS
More than half of Amazon Fresh stores in the U.S. use
Amazon's Just Walk Out technology. From my experience,
it works. Although, on one occasion, I was billed for
boysenberries instead of blueberries. On another trip, I
was not billed for two greasy $4.99 roasted chickens (a
draw item), probably because I was all over those birds
before the attendant could mark them with their magical
electronic tags. When I explained the errors to the Amazon
returns people in the store, they had no way to remedy
either situation.
SOMETHING IS MISSING
My last visit was six months ago. While I did enjoy
the technology, beyond that, there was something
missing. Apparently, I am not alone in my ambivalence for
the brand and the concept. In the first week of August, there
were significant layoffs at Amazon Fresh. Regarding the
layoffs, Amazon spokesperson Jessica Martin said Amazon
Dado Photos / Shutterstock.com
http://www.Shutterstock.com

september-october2023

Table of Contents for the Digital Edition of september-october2023

Editor's Note: A continued comeback for office coffee service
Industry News
OCS Update: Technology is not enough without customer satisfaction
The OCS industry continues to make a comeback
40 Under 40 Awards
Sustainability: A critical issue and key selling point for OCS operators
Work Smarter, Not Harder
Social Hubs
september-october2023 - CoverTip1
september-october2023 - CoverTip2
september-october2023 - 1
september-october2023 - 2
september-october2023 - 3
september-october2023 - 4
september-october2023 - 5
september-october2023 - Editor's Note: A continued comeback for office coffee service
september-october2023 - 7
september-october2023 - Industry News
september-october2023 - 9
september-october2023 - OCS Update: Technology is not enough without customer satisfaction
september-october2023 - 11
september-october2023 - 12
september-october2023 - 13
september-october2023 - 14
september-october2023 - 15
september-october2023 - The OCS industry continues to make a comeback
september-october2023 - 17
september-october2023 - 18
september-october2023 - 19
september-october2023 - 20
september-october2023 - 21
september-october2023 - 40 Under 40 Awards
september-october2023 - 23
september-october2023 - 24
september-october2023 - 25
september-october2023 - 26
september-october2023 - 27
september-october2023 - 28
september-october2023 - 29
september-october2023 - 30
september-october2023 - 31
september-october2023 - 32
september-october2023 - 33
september-october2023 - Sustainability: A critical issue and key selling point for OCS operators
september-october2023 - 35
september-october2023 - 36
september-october2023 - 37
september-october2023 - 38
september-october2023 - 39
september-october2023 - Work Smarter, Not Harder
september-october2023 - 41
september-october2023 - 42
september-october2023 - 43
september-october2023 - 44
september-october2023 - 45
september-october2023 - 46
september-october2023 - 47
september-october2023 - 48
september-october2023 - 49
september-october2023 - Social Hubs
september-october2023 - 51
september-october2023 - 52
https://www.nxtbook.com/endeavor/automaticmerchandiser/november2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/september-october2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/august-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/june-july-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/april-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/february-march-2023
https://www.nxtbook.com/endeavor/automaticmerchandiser/november-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/september-october-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/august-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/june-july-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/april_2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/february-march-2022
https://www.nxtbook.com/endeavor/automaticmerchandiser/december-2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/october-november-2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/September_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_june-july_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_april_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/automatic_merchandiser_february-march_2021
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/AUTM_1020
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/Automatic_Merchandiser_February-March_2020
https://www.nxtbook.com/endeavor/automaticmerchandiser/december2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/octobernovember2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/august2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/junejuly2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/april2019
https://www.nxtbook.com/endeavor/automaticmerchandiser/februarymarch2019
https://www.nxtbookmedia.com