september-october2023 - 38

products is moving like a freight train, and there is no
stopping it. " In the next 18 months, we will be producing
just shy of 500 million fully compostable coffee capsules, "
Gonzalez said. " Big name roasters and brands are getting
behind composting. "
GOOD FOR EVERYONE
Another company that plans to make a big impact in the
coming months with its sustainable solution is ansā Coffee,
which is releasing a micro roaster designed to roast fresh
coffee at the point of consumption, such as a workplace.
Matan Scharf, CMO and a founder of ansā Coffee, said it
wasn't their intention to make the world a better place when
they designed the micro roaster. It was all about producing
a good cup of coffee. " What does it mean to be good? Good
can also mean good for the farmer and to make sure that the
producers are treated equally, to make sure that they receive
compensation proportional to the quality of coffee that they
produce, " said Scharf.
" Every time we came up with a solution to a problem,
whether it was a mechanical problem or a business
The momentum toward 100% recyclable
and compostable products is moving
like a freight train, and there is no
stopping it. "
- Miguel Gonzalez Jr., Güdpod
problem or a quality issue, whatever solution we came
up with ... it proved to be the more sustainable solution,
the more sustainable alternative. We ended up finding
ourselves in a situation where the solution that we devised,
which again was built only thinking about making good
coffee, turned out to also be good for the environment,
good for the farmer, good for everyone, " Scharf added.
NOT SUSTAINABLE - PLASTIC BOTTLES
AND COLD BREW KEGS
Matt Dudley of Marco Beverage Systems said his company
offers a sustainability solution for operators that takes
on the environmental menace of plastic bottles with
Marco's stylish FRIAA unit, a single font that rises from a
countertop, providing cold and sparkling water - creating
a hydration station.
With the same sleek look as FRIAA, Marco's POUR'D
unit is a beverage dispense system that allows a user to
access a variety of different beverages, usually cold brew,
from a bag in the box or other container source. " It allows
operators to eliminate the hassle of dealing with kegs and
keg systems. If you think about everything that goes into
kegs - the cold storage, the logistics around delivering the
kegs, picking up the keg, washing the keg - everything that's
involved with keg systems is not sustainable, " Dudley said.
DO THE MATH - UNLOCK THE VALUE
Melissa Brown, a former operator and current CEO of
Well-Bean Coffee Roasters, pointed out that the word
" sustainability " is almost always associated with being more
expensive. " This was one of my biggest topics when I would
go in for a sales appointment. I walk into the breakroom
and see pods everywhere. I wanted to use my coffee, and I
didn't want to put it in a pod at that point because I wanted
it to be fresh, " said Brown. This meant embracing beanto-cup
brewers - a move that ultimately fit into her sales
strategy, gave her a sustainable solution and gave her clients
better coffee with savings. Once her clients saw the cost-percup
difference and understood they could save money with
a sustainable solution, it was a done deal, she noted. ■
2310AUTM_Coffea Group.indd 1
38 Automatic Merchandiser * September/October 2023
8/16/23 11:40 AM
https://www.coffea.ca

september-october2023

Table of Contents for the Digital Edition of september-october2023

Editor's Note: A continued comeback for office coffee service
Industry News
OCS Update: Technology is not enough without customer satisfaction
The OCS industry continues to make a comeback
40 Under 40 Awards
Sustainability: A critical issue and key selling point for OCS operators
Work Smarter, Not Harder
Social Hubs
september-october2023 - CoverTip1
september-october2023 - CoverTip2
september-october2023 - 1
september-october2023 - 2
september-october2023 - 3
september-october2023 - 4
september-october2023 - 5
september-october2023 - Editor's Note: A continued comeback for office coffee service
september-october2023 - 7
september-october2023 - Industry News
september-october2023 - 9
september-october2023 - OCS Update: Technology is not enough without customer satisfaction
september-october2023 - 11
september-october2023 - 12
september-october2023 - 13
september-october2023 - 14
september-october2023 - 15
september-october2023 - The OCS industry continues to make a comeback
september-october2023 - 17
september-october2023 - 18
september-october2023 - 19
september-october2023 - 20
september-october2023 - 21
september-october2023 - 40 Under 40 Awards
september-october2023 - 23
september-october2023 - 24
september-october2023 - 25
september-october2023 - 26
september-october2023 - 27
september-october2023 - 28
september-october2023 - 29
september-october2023 - 30
september-october2023 - 31
september-october2023 - 32
september-october2023 - 33
september-october2023 - Sustainability: A critical issue and key selling point for OCS operators
september-october2023 - 35
september-october2023 - 36
september-october2023 - 37
september-october2023 - 38
september-october2023 - 39
september-october2023 - Work Smarter, Not Harder
september-october2023 - 41
september-october2023 - 42
september-october2023 - 43
september-october2023 - 44
september-october2023 - 45
september-october2023 - 46
september-october2023 - 47
september-october2023 - 48
september-october2023 - 49
september-october2023 - Social Hubs
september-october2023 - 51
september-october2023 - 52
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https://www.nxtbook.com/endeavor/automaticmerchandiser/AUTM_1020
https://www.nxtbook.com/endeavor/automaticmerchandiser/september2020
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