Automatic Merchandiser - 12
OCS UPDATE
Online ordering offers convenience, but it lacks a personal touch.
Online OCS Ordering
What do clients want?
By Bob Tullio, contributor
OVER THE PAST SEVERAL YEARS,
coffee services operators have made
a concerted effort to offer online
ordering to their clients. The thought
process: Let's give our clients what
"
Online ordering is not
always the best choice
for the customer."
Matthew Marsh, President of First
Class Coffee Service
12
Automatic Merchandiser * September 2019
they really want (especially millennials) and cut our labor costs at the
same time.
The concept of online ordering for
OCS makes sense; it eliminates timeconsuming inventory activity by route
drivers, who deliver and move on to
the next stop. Our clients are currently
ordering plenty of office products
online, including furniture, paper, desk
supplies, computers and their own
lunch. Why not coffee service? Doesn't
every office manager want to automate
the ordering process?
Opinions vary among operators
and their clients. Matthew Marsh,
President of First Class Coffee Service, a division of First Class Vending, made it clear that he prefers a
full-service approach, with a route
Dreamstime
"
Gen Z and Millennials
absolutely want online
ordering."
Rodney Turner, Vice President of
Coffee Distributing Corp
driver taking inventory, servicing the
equipment and putting product away.
Marsh added that salespeople might
have a tendency to move decision
makers toward online ordering when
they think it is attractive to the prospective customer. "Salespeople will
sometimes do what they have to do to
make a deal," said Marsh. "Unfortu-
Automatic Merchandiser
Table of Contents for the Digital Edition of Automatic Merchandiser
Editor's Note: Why OCS is so important
Industry News
OCS Update
Fuel Continued Growth in Office Coffee Service
How Do You Take Your Coffee?: A look at the latest flavor and creamer trends in OCS
Snack Break: How snacks and candy fit into the better-for-you trend
Small Op: Questions are the Answer
Above and Beyond: Coffee Ambassador exceeds client's expectations with scalable, adaptable service
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: Why OCS is so important
Automatic Merchandiser - 7
Automatic Merchandiser - Industry News
Automatic Merchandiser - 9
Automatic Merchandiser - 10
Automatic Merchandiser - 11
Automatic Merchandiser - OCS Update
Automatic Merchandiser - 13
Automatic Merchandiser - 14
Automatic Merchandiser - 15
Automatic Merchandiser - Fuel Continued Growth in Office Coffee Service
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - 22
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - How Do You Take Your Coffee?: A look at the latest flavor and creamer trends in OCS
Automatic Merchandiser - 27
Automatic Merchandiser - 28
Automatic Merchandiser - 29
Automatic Merchandiser - Snack Break: How snacks and candy fit into the better-for-you trend
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - Small Op: Questions are the Answer
Automatic Merchandiser - 35
Automatic Merchandiser - Above and Beyond: Coffee Ambassador exceeds client's expectations with scalable, adaptable service
Automatic Merchandiser - 37
Automatic Merchandiser - 38
Automatic Merchandiser - 39
Automatic Merchandiser - 40
Automatic Merchandiser - Classifieds
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 43
Automatic Merchandiser - 44
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