Automatic Merchandiser - 28
that our clients want to offer more
choices. They don't want to just limit
it to healthy; they want to please
everybody. They want to have more
options, not less. So for now they're
not saying, 'We want to replace [our
regular creamer].' They're saying, 'In
addition to [regular creamer], we
want to have these alternatives.'"
That being
said, Siller said
this may not
be the case
in 10 years,
especially as
baby boomers continue
to retire and a
Nestle Coffee Mate
larger number
French Vanilla is the
of millennials
most popular flavor
and Gen Z enter
behind Original Half
the workforce.
and Half.
Nestle
"Traditional
products will continue to lead, but the
alternatives may start to take over,"
Siller predicted. "For now, they want
all the options, but I see a day probably
not too far from now where they may
say, 'We just want to have dairy, dairy
alternatives, and natural sweeteners
in the office.' And that may start with
smaller companies - they can do
that as it would only affect a smaller
number of employees - and then
that will slowly make its way to bigger
companies as well. But that's probably a
slow trend."
Meacham also stressed that while
they're seeing more requests for plantbased offerings, traditional Half and
Half remains their bestselling creamer
in OCS - for now.
"We believe plant-based creamer
growth within OCS will follow retail
trends gaining increasing importance,
especially for younger consumers,"
ICE BOOSTS PROFITS
Silk is among the
popular dairyfree options
Danone North
America offers
in OCS.
Danone
she added.
"Sixty percent of
millennials are choosing dairy-free
food and beverages. In addition to
the Silk Creamer Singles, Silk also
offers Almond and Soy refrigerated
creamers. Additionally, Oatmilk and
oat creamer have become increasingly
important in the past year, likely due
to its relevance at coffee bars with a
dairy-like creamy texture and mouthfeel. Our most recent innovation, Silk
Oat Yeah Oatmilk creamers, are now
available as well."
Siller also said that having a large
variety of non-dairy options is more
expensive, and that not every company
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28
Automatic Merchandiser * September 2019
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Automatic Merchandiser
Table of Contents for the Digital Edition of Automatic Merchandiser
Editor's Note: Why OCS is so important
Industry News
OCS Update
Fuel Continued Growth in Office Coffee Service
How Do You Take Your Coffee?: A look at the latest flavor and creamer trends in OCS
Snack Break: How snacks and candy fit into the better-for-you trend
Small Op: Questions are the Answer
Above and Beyond: Coffee Ambassador exceeds client's expectations with scalable, adaptable service
Classifieds
Social Hubs
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: Why OCS is so important
Automatic Merchandiser - 7
Automatic Merchandiser - Industry News
Automatic Merchandiser - 9
Automatic Merchandiser - 10
Automatic Merchandiser - 11
Automatic Merchandiser - OCS Update
Automatic Merchandiser - 13
Automatic Merchandiser - 14
Automatic Merchandiser - 15
Automatic Merchandiser - Fuel Continued Growth in Office Coffee Service
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 20
Automatic Merchandiser - 21
Automatic Merchandiser - 22
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - How Do You Take Your Coffee?: A look at the latest flavor and creamer trends in OCS
Automatic Merchandiser - 27
Automatic Merchandiser - 28
Automatic Merchandiser - 29
Automatic Merchandiser - Snack Break: How snacks and candy fit into the better-for-you trend
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - Small Op: Questions are the Answer
Automatic Merchandiser - 35
Automatic Merchandiser - Above and Beyond: Coffee Ambassador exceeds client's expectations with scalable, adaptable service
Automatic Merchandiser - 37
Automatic Merchandiser - 38
Automatic Merchandiser - 39
Automatic Merchandiser - 40
Automatic Merchandiser - Classifieds
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - 43
Automatic Merchandiser - 44
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