Automatic Merchandiser - 12
CREAMER OUTLOOK
Stirring
Plant-based creamers and functional flavors
replicate coffeehouse favorites as employees
return to the office and employers strive to keep
them happy, safe and on-site
By Emily Jed, Contributing Editor
s the phased reopening of the
economy brings more employees
back to work, COVID-19 has
shifted the paradigm from
break rooms being the hub that brings
employees together, to employers
focusing on protocols to ensure physical separation between them to minimize the risk of spreading the virus
through shared surfaces and products.
With business everything but usual,
one constant upon which office coffee
service (OCS) operators can depend
and amplify to clients and prospects is
coffee's vital role in keeping employees energized, on task, and - more
12
Automatic Merchandiser * September 2020
importantly than ever - on site to
further reduce the risks of catching or
spreading COVID-19.
Catering to consumers' individual
preferences remains key as coffeehouses have set the bar high and coffee
drinkers seek to replicate that experience at home and at work. Providing
the most on-trend lighteners and
flavorings to customize each cup gives
them little reason to leave the office.
"People like to customize their
beverages, and flavors added to coffee
are great in the office environment
because terrific coffee becomes more
versatile for various tastes, versus
brewing a whole pot of a particular
flavor," said Judson Kleinman, owner
of Corporate Essentials, a leading office coffee and pantry service
provider serving the greater New York
City area, based in Parsippany, N.J.
Nestlé Professional's Coffee mate®
creamer, with 97% brand awareness,
is a well-established powerhouse in
OCS. Its top sellers remain the perennial favorites - Original, French
Vanilla and Hazelnut - making up
about 90% of the company's flavored
creamer sales, which can serve as a
gauge of the most popular flavors
overall in the creamer category.
1255233882 | Natalia Lavrenkova | Getty Images
Automatic Merchandiser
Table of Contents for the Digital Edition of Automatic Merchandiser
Editor's Note: Looking Back to Look Forward
Industry News
OCS Update: Five Ways to Survive
Stirring It Up
Snack Attack
2019: A New High for OCS
Social Hubs
Dependable Vending: More Than Just a Name
Classifieds
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: Looking Back to Look Forward
Automatic Merchandiser - 7
Automatic Merchandiser - Industry News
Automatic Merchandiser - 9
Automatic Merchandiser - OCS Update: Five Ways to Survive
Automatic Merchandiser - 11
Automatic Merchandiser - Stirring It Up
Automatic Merchandiser - 13
Automatic Merchandiser - 14
Automatic Merchandiser - 15
Automatic Merchandiser - Snack Attack
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 2019: A New High for OCS
Automatic Merchandiser - 21
Automatic Merchandiser - 22
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - 26
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - Dependable Vending: More Than Just a Name
Automatic Merchandiser - 29
Automatic Merchandiser - 30
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - 34
Automatic Merchandiser - 35
Automatic Merchandiser - 36
Automatic Merchandiser - Classifieds
Automatic Merchandiser - 38
Automatic Merchandiser - 39
Automatic Merchandiser - 40
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