Automatic Merchandiser - 25

95% of OCS
providers reported brand was

In 2019/20,

important or somewhat important to
customers, a 3% increase over last year.

CHART 11: Where staff
was added
● Added ● Reduced ● No change
50

47.3%
45%

42.5%

40

37%
33.3%

30

increase over the previous year.
Local coffee brands and espresso coffee both got a boost, while national
brand specialty coffee held steady.
While respondents said their
customers want local coffee brands
they were familiar with, there's still a
market for value, with 27.4% of OCS
sales coming from national brand
value coffee. For operators who offer
private label coffee, it's possible that it
will regain some of its share of sales
next year, especially as OCS clients
may be looking for ways to save money
without sacrificing quality.

When examining the percentage of sales by OCS category (chart
5D), coffee lost roughly 6% to other
categories compared to last year (chart
not shown). All other categories -
non-coffee hot beverages, soft drinks,
bottled water (5 gallon), creamers/
sweeteners, cups/plates/paper products, tea and ice machines experienced
slight gains. Pantry service, which was
last year's most popular new service
offering, slightly decreased along with
water filtration service.
When asked what is driving
change in the net coffee sales per

20
12.5%
10

6.8%

9.5%
5.9%

0

2017/18

2018/19

2019/20

product category, the majority of
respondents said new products or
requests from customers, reinforcing
the importance of keeping an open
dialogue with clients and staying on
top of trends and new products.

September 2020 * VendingMarketWatch.com

25


http://www.biscomerica.com http://www.VendingMarketWatch.com

Automatic Merchandiser

Table of Contents for the Digital Edition of Automatic Merchandiser

Editor's Note: Looking Back to Look Forward
Industry News
OCS Update: Five Ways to Survive
Stirring It Up
Snack Attack
2019: A New High for OCS
Social Hubs
Dependable Vending: More Than Just a Name
Classifieds
Automatic Merchandiser - 1
Automatic Merchandiser - 2
Automatic Merchandiser - 3
Automatic Merchandiser - 4
Automatic Merchandiser - 5
Automatic Merchandiser - Editor's Note: Looking Back to Look Forward
Automatic Merchandiser - 7
Automatic Merchandiser - Industry News
Automatic Merchandiser - 9
Automatic Merchandiser - OCS Update: Five Ways to Survive
Automatic Merchandiser - 11
Automatic Merchandiser - Stirring It Up
Automatic Merchandiser - 13
Automatic Merchandiser - 14
Automatic Merchandiser - 15
Automatic Merchandiser - Snack Attack
Automatic Merchandiser - 17
Automatic Merchandiser - 18
Automatic Merchandiser - 19
Automatic Merchandiser - 2019: A New High for OCS
Automatic Merchandiser - 21
Automatic Merchandiser - 22
Automatic Merchandiser - 23
Automatic Merchandiser - 24
Automatic Merchandiser - 25
Automatic Merchandiser - 26
Automatic Merchandiser - Social Hubs
Automatic Merchandiser - Dependable Vending: More Than Just a Name
Automatic Merchandiser - 29
Automatic Merchandiser - 30
Automatic Merchandiser - 31
Automatic Merchandiser - 32
Automatic Merchandiser - 33
Automatic Merchandiser - 34
Automatic Merchandiser - 35
Automatic Merchandiser - 36
Automatic Merchandiser - Classifieds
Automatic Merchandiser - 38
Automatic Merchandiser - 39
Automatic Merchandiser - 40
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