april2021 - 3

APRIL 2021
VOLUME 31
NUMBER 3

24
ISSUE FOCUS:

2021 READERS'
CHOICE AWARDS
12	The Tech Getting Us
Through the Pandemic
By Isaac M. O'Bannon,
Managing Editor

9

6	FROM THE TRENCHES:
Client Experience for Today:
Collaboration is the
New " Must Have "
By Randy Johnston

9 	THE LABOR LAW ADVISOR:
Paying People Properly
By Richard D. Alaniz, J.D.

11 	THE STAFFING &
HR ADVISOR:

SPECIAL FEATURE:

Hosting Video Calls in a
Changed Business World

24	Who's Who Among
Those Serving the Tax &
Accounting Profession

By Paul McDonald

32	Social Media Ad Buying
Tips for CPAs
	

By Roman Kepczyk, CPA.CITP

34 	BRIDGING THE GAP:
What Is Your Long-Term
Remote Work Strategy?

By Becky Livingston

33	HOW COVID CHANGED THE
ACCOUNTING PROFESSION
FOR GOOD

By Jim Boomer

By Gail Cole

23	THE PROADVISOR SPOTLIGHT:

FEATURES

Sponsored Content

Premium Apps for
QuickBooks Online Advanced
Speed Workflow

8	THE WORKPLACE OF THE
FUTURE

35	 AICPA NEWS
	
A round up of recent 		
	
association news and events.

21 	DO YOU & YOUR CLIENTS
HAVE THE CORRECT PERMITS
& LICENSES?

4	FROM THE EDITOR:
Our Readers Share Their
Opinions

By Nellie Akalp

28	HOW TO INCREASE YOUR

By Gail Perry, CPA, Editor-in-Chief

By Amy Vetter, CPA.CITP, CGMA

MARKETING YOUR FIRM

30 	TECHNOLOGY IN PRACTICE:
Picassos or Teeny Beanie
Babies: NFTs Providing
" Ownership " of Digital Assets

By Tom Barry, CPA

COLUMNS

5 	THE LEADERSHIP ADVISOR:
Diversity, Equity and Inclusion
for the Modern Firm

30

FEES WITH CURRENT CLIENTS

22 	THE MILLENNIAL ADVISOR:
What to Do Next: Too Many
Options
By Garrett Wagner, CPA.CITP

By Shahram Zarshenas

29	STATES START TAXING
DIGITAL ADVERTISING
By Gail Cole

31	APPS WE LOVE:
Photos and Video
By Gail Perry, CPA, Editor-in-Chief

WEB EXCLUSIVES
CHECK OUT OUR PRODUCT & SERVICE GUIDE
www.CPAPracticeAdvisor.com/directory
WOMEN HOLD 30% OF LEADERSHIP
POSITIONS
www.CPAPracticeAdvisor.com/21216381

BEST RETIREMENT OPTIONS FOR
20-SOMETHINGS
www.CPAPracticeAdvisor.com/21216360

IRS RAMPS UP COVID FRAUD
INVESTIGATIONS
www.CPAPracticeAdvisor.com/21216177

TAX EFFECTS OF AMERICAN RESCUE PLAN
www.CPAPracticeAdvisor.com/21216355

NO BUSINESS IS TOO SMALL TO BE
ATTACKED
www.CPAPracticeAdvisor.com/21215561

APRIL 2021 ■

www.CPAPracticeAdvisor.com

3


http://www.CPAPracticeAdvisor.com/directory http://www.CPAPracticeAdvisor.com/21216360 http://www.CPAPracticeAdvisor.com/21216177 http://www.CPAPracticeAdvisor.com/21216381 http://www.CPAPracticeAdvisor.com/21216355 http://www.CPAPracticeAdvisor.com/21215561 http://www.CPAPracticeAdvisor.com

april2021

Table of Contents for the Digital Edition of april2021

From the Editor
The Leadership Advisor
From the Trenches
The Workplace of the Future
The Labor Law Advisor
The Staffing & HR Advisor
2021 Readers' Choice Awards
Do You & Your Clients Have the Correct Permits & Licenses?
The Millennial Advisor
The Proadvisor Spotlight
Who's Who Among Those Service the Tax & Accounting Profession
How to Increase Your Fees with Current Clients
States Start Taxing Digital Advertising
Technology in Practice
Apps We Love
Marketing Your Firm
How COVID Changed the Accounting Profession for Good
Bridging the Gap
AICPA News
april2021 - 1
april2021 - 2
april2021 - 3
april2021 - From the Editor
april2021 - The Leadership Advisor
april2021 - From the Trenches
april2021 - 7
april2021 - The Workplace of the Future
april2021 - The Labor Law Advisor
april2021 - 10
april2021 - The Staffing & HR Advisor
april2021 - 2021 Readers' Choice Awards
april2021 - 13
april2021 - 14
april2021 - 15
april2021 - 16
april2021 - 17
april2021 - 18
april2021 - 19
april2021 - 20
april2021 - Do You & Your Clients Have the Correct Permits & Licenses?
april2021 - The Millennial Advisor
april2021 - The Proadvisor Spotlight
april2021 - Who's Who Among Those Service the Tax & Accounting Profession
april2021 - 25
april2021 - 26
april2021 - 27
april2021 - How to Increase Your Fees with Current Clients
april2021 - States Start Taxing Digital Advertising
april2021 - Technology in Practice
april2021 - Apps We Love
april2021 - Marketing Your Firm
april2021 - How COVID Changed the Accounting Profession for Good
april2021 - Bridging the Gap
april2021 - AICPA News
april2021 - 36
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/octobernovember2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/november2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/july2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/march2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_November_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_July_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_June_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_April_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_March_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/november2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/july2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/march2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2019
https://www.nxtbookmedia.com