august2022 - 32

MARKETING YOUR FIRM
Your LinkedIn Profile for Free
With its Creator Feature
Like most CPAs, you're probably on LinkedIn. But do you know the Creator
feature that can amplify your profile for free?
WHAT IS LINKEDIN FOR CREATORS
According to LinkedIn, " Creator mode is a profile
setting on your dashboard that can help you grow
your reach and influence on LinkedIn. You can turn
on creator mode to get access to additional tools
and features that help you create content and grow
your audience base on LinkedIn. "
BENEFITS OF CREATOR MODE
In addition to changing your " follow " button to
" connect, " your featured and activity sections are
moved to the top of your profile before the summary
section. Plus, your content will be emphasized
so potential followers can find you and it across
LinkedIn quicker. Finally, if you meet the criteria,
you can also utilize LinkedIn Live and Newsletters.
" Turning on creator mode lets people know that
your profile is a source for inspiring content, helping
you gain followers, " LinkedIn claims.
WHO IS ELIGIBLE?
Creators can be members, organizations, or
companies that regularly share content with their
professional community to build their reputation,
grow their business, and/or empower and educate
others with their experiences.
WHY DO I NEED THIS?
If you want to increase your personal or company
profile and influence on this platform this feature
can help. In addition, Google's algorithm currently
favors LinkedIn as a valuable resource, thus boosting
your profile in search engine rankings when you
increase its value on LinkedIn.
HOW DOES IT WORK?
When you share posts or write articles on LinkedIn
this feature amplifies your content to people who
are interested in what you're talking about.
IMPROVE YOUR POST QUALITY
Here are some tips to help you improve your post
quality.
1. Cover topics your target market and audience are
interested in. Consider unique insights or value
you bring to the topic rather than simply sharing
a link to a resource.
2. Mix the media formats, including video, custom
images, document uploads, polls, open-ended
questions, and more.
3. Encourage conversation by:
a. Posting questions that encourages engagement,
e.g., " What do you think? "
b. Be authentic, using a first-person approach,
even if you are just sharing a link. Include
your opinion, analysis, or experience to
generate interest.
c. Mention others in your posts with the @
[profile name] feature, such as @AICPA. Use
less than six mentions per post.
d. Engage with others by commenting on their
posts.
4. Use niche-focused hashtags versus generic ones,
such as #realestateaccounting versus #account32
AUGUST 2022 ■ www.CPAPracticeAdvisor.com
By Becky Livingston
ing, with a maximum of three hashtags per post.
5. Review your analytics weekly or monthly to see
how you're trending and who's viewing your profile.
On a desktop, analytics called " Impression
of your posts " are located on the left side under
your profile picture. On a mobile device, click
your profile picture and scroll down to Analytics.
From there, view the number of profile views,
post impressions, and search appearances.
CASE STUDY
From my personal account, I implemented this
feature on June 8, 2022. On June 4, my content
had 15 impressions. By June 10, there were 53
impressions-an increase of 253%. I post five days
a week; use 2-3 hashtags per post; and write and
share articles about 2-3 times per month. It will be
exciting to see how this feature impacts my SEO
ranking and LinkedIn engagement over the coming
months.
If you're looking to increase your thought leadership
ranking, build a personal or company brand,
or expand your lead generation strategy LinkedIn
Creator might be for you.
What's your most challenging social media
issue? ■
Becky Livingston is the President and CEO of
Penheel Marketing, a NJ-based firm specializing in
social media and digital marketing for CPAs. With
over 25 years of marketing and tech experience,
she is the author of " SEO for CPAs - The Accountant's SEO
Handbook " and " The Accountant's Social Media Handbook. "
In addition to being a practitioner, she is a dog lover,
an active on the Association for Accounting Marketing
(AAM) social media committee, an adjunct professor, and
a speaker/trainer. Learn more about Becky and her firm at
https://Penheel.com.
https://www.Penheel.com http://www.CPAPracticeAdvisor.com
august2022

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