FEATURE Finding Growth Opportunities in Challenging Times - INCREASING CLIENT INTEREST IN NEW SERVICES By Jeannie Ruesch AS 2020 HAS continued to present unexpected challenges for businesses across all industries, many companies, including accounting firms, are wondering how to position themselves for future success. While growth might not be the most obvious first thought as we emerge from the pandemic, the reality is that your small business clients need your help now more than ever. Going into this year, Bill.com, in partnership with CPA.com and Hinge Research Institute, released a report entitled " Where Opportunity Meets Value: Business Model Trends for Accounting Advisory Services, " which identified the services clients most valued from their accountants. The report 26 DECEMBER 2020 ■ www.CPAPracticeAdvisor.com was based on survey responses of more than 650 accountants and business professionals across the country. The largest pain points identified by the survey participants are more relevant than ever today, as small businesses struggle to stay afloat in the face of constantlyhttp://www.Bill.com http://www.CPA.com http://www.CPAPracticeAdvisor.com