june2021 - 34

FEATURE
What to Know When Measuring
Your Team's Productivity
By Shahram Zarshenas
THANKS TO THE dawn of the digital era and modern technology,
the business landscape continues to shape and shift in
unprecedented ways. Entrepreneurs across industries leverage
various tools to upgrade their practices and systems, ensuring
that progress and productivity are always prioritized.
With the development of tools and
So long as your accounting workplatforms
come the smartphones and
social media world, however, which
has effectively blended personal and
professional lives. Drawing the line has
become rather hard to do, and unfortunately,
this is causing a problem
regarding employee productivity.
And now comes the new challenge-how
can employers effectively
measure their team's productivity
daily? While micromanaging is
believed to be the best way to do so,
it's important to remember that your
employees are people too, and in the
accounting landscape where talent is
needed, you'll want to keep them as
happy as possible.
To help ensure you get the most out
of your productivity measuring plans,
here's a quick and easy guide to follow:
UNDERSTAND THE PEOPLE:
THINGS TO REMEMBER
* Instead of measuring hours and days,
measure the tasks at hand
In a highly digital environment, the
lines between personal and professional
lives are steadily becoming blurred.
Overlapping is a reality all employers
must face, and the age of micromanaging
must come to an end. Forcing your
employees to stay away from their personal
lives should be out of the question
and instead, encourage them to focus
on the tasks. If the work gets done, then
you have nothing to worry about.
34 JUNE 2021 ■ www.CPAPracticeAdvisor.com
flow is honored, papers are worked
on, and clients are happy, you will
have had a productive day. Break
down the work into tasks, and assign
them accordingly until all projects are
completed. From there, you can get rid
of anything that could cause further
stress and issues.
* Allow your team's results to tell the
story of productivity
Anchoring on the first item, it's
best to focus on the results. It's the
most important element that indicates
employee productivity. Make sure to
constantly ask for feedback among
your employees, but never forget about
your clients.
Attain as much information as you
can regarding the customer journey
they've experienced. What works well
will continue to work, and as long as
you're seeing results that keep the
company thriving, you're working with
the right people.
* Never lose sight of your company goals
Measuring your team's productivity
is crucial, but it's important to sit
back and remember-what are you
trying to accomplish? Keep your goals
in mind, as this is how you ensure that
the entire team is focused. If you're
hitting goal after goal, and objective
after objective, you're on the right
track.
WHERE TOOLS COME IN
When it comes down to actual measurements,
however, you may want
to invest in the right tools. A tracking
system allows you to keep a tab on
your employee's productivity levels,
all without trying to seem intrusive.
Here, you'll be able to use a system
that tracks tasks and projects, and
not your employee's day. In doing so,
you also see what aspects of the work
take too much time, and how you can
further improve the practices in place.
INVEST IN THE BEST CPA
PRACTICE MANAGEMENT
TOOLS
Your ability to measure employee
productivity in the workplace is critical
to your firm's success, but remember
that how they spend their time doesn't
always guarantee success. The best
way to see productivity is by looking
at the results-down to the last detail.
If it's promising, with satisfied clients
and organized files, you're on the right
track. ■
Shahram Zarshenas is the CEO of Financial
Cents, www.financialcents.com.
REPRINTED WITH PERMISSION FROM
FINANCIAL CENTS BLOG.
http://www.financialcents.com http://www.CPAPracticeAdvisor.com

june2021

Table of Contents for the Digital Edition of june2021

From the Editor: On Being a Cook and Accountant
The Leadership Advisor: Better Advisory Through Genuine Connection
AICPA Proposes New Quality Management Standards for Firms
From the Trenches: Client Experience for Today: Personal Tax Advisory
Strengthen Your Client Relationships with Financial Planning
The Labor Law Advisor: Problem Employees: Develop or Dismiss
The Millennial Advisor: FOMO
The Staffing & HR Advisor: 9 Ways Accountancy Consultants Can Benefit Small Businesses
Marketing Your Firm: How to Use Polls to Measure Your Clients' Needs
Apps We Love: Reference Apps
Using Agile Methodology on The Digital Transformation Journey
AICPA News: A round up of recent association news and events.
A Covid Tax Season Post-Mortem for 2021
2021 State of Accounting Staffing
Stuck in the Middle
3 Tips for Finding Remote Staff During Covid
The ProAdvisor Spotlight: QuickBooks Online Innovations: What You Need to Know
Finance Leaders Depend on Business Intelligence to Drive Change
A Guide to Earning and Managing CPE Credits
Is a Niche Marketing Strategy Possible for Small Firms
Post-Pandemic Priorities: Reassess Your Target Markets
What to Know When Measuring Your Team's Productivity
Bridging the Gap: 6 Essential Measurements of Firm Culture
june2021 - 1
june2021 - 2
june2021 - 3
june2021 - From the Editor: On Being a Cook and Accountant
june2021 - The Leadership Advisor: Better Advisory Through Genuine Connection
june2021 - AICPA Proposes New Quality Management Standards for Firms
june2021 - 7
june2021 - From the Trenches: Client Experience for Today: Personal Tax Advisory
june2021 - 9
june2021 - 10
june2021 - 11
june2021 - Strengthen Your Client Relationships with Financial Planning
june2021 - 13
june2021 - The Labor Law Advisor: Problem Employees: Develop or Dismiss
june2021 - The Millennial Advisor: FOMO
june2021 - The Staffing & HR Advisor: 9 Ways Accountancy Consultants Can Benefit Small Businesses
june2021 - Marketing Your Firm: How to Use Polls to Measure Your Clients' Needs
june2021 - Apps We Love: Reference Apps
june2021 - Using Agile Methodology on The Digital Transformation Journey
june2021 - AICPA News: A round up of recent association news and events.
june2021 - 21
june2021 - A Covid Tax Season Post-Mortem for 2021
june2021 - 23
june2021 - 2021 State of Accounting Staffing
june2021 - Stuck in the Middle
june2021 - 3 Tips for Finding Remote Staff During Covid
june2021 - 27
june2021 - The ProAdvisor Spotlight: QuickBooks Online Innovations: What You Need to Know
june2021 - Finance Leaders Depend on Business Intelligence to Drive Change
june2021 - A Guide to Earning and Managing CPE Credits
june2021 - 31
june2021 - Is a Niche Marketing Strategy Possible for Small Firms
june2021 - Post-Pandemic Priorities: Reassess Your Target Markets
june2021 - What to Know When Measuring Your Team's Productivity
june2021 - Bridging the Gap: 6 Essential Measurements of Firm Culture
june2021 - 36
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/octobernovember2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2022
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/november2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/july2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/march2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2021
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_November_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_July_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_June_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_April_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/CPA_Practice_Advisor_March_2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2020
https://www.nxtbook.com/endeavor/cpapracticeadvisor/december2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/november2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/october2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/september2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/august2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/july2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/june2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/may2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/april2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/march2019
https://www.nxtbook.com/endeavor/cpapracticeadvisor/february2019
https://www.nxtbookmedia.com