december2021 - 13

Advertisement
SAMPA 66 - THE HEAVYDUTY
TRUCK PARTS
BRAND CAMPAIGN MADE
FOR AMERICAN TRUCKS,
ON AMERICAN ROADS
coincidence, perhaps not! "
SAMPA US LLC, the heavy-duty truck parts
brand, has launched a striking B2B marketing
campaign known as, Sampa 66 'Made
for America'. We had the opportunity to
catch up with Felipe Bumagny, President of
Sampa USA, to discuss the importance of
this new marketing direction. And to ask
him why he believes Sampa 66 will expose
his brand to a wider B2B consumer base.
First of all, Felipe, what's the reason you
are launching this campaign now?
" As a relative newcomer to the American
heavy-duty truck parts industry, we always
need to shout out loud and clear that 'we
are here'. Beyond that, we also need to stand
out as being the best in the market with a
compelling and impactful 'call to action'
message.
So, why Sampa 66 - it sounds a lot like
Route 66?
" Exactly! There's nothing more American
than Route 66, right? The strength behind
that iconic name, the pulling-power behind
all the wonderful imagery that goes with it
has made Route 66 a household name,
across every state in America. We are a
global brand, manufacturing and supplying
parts for American trucks and trailers, on
American roads, but after all what is more
American than a brand campaign built
around Route 66? The iconic similarity
between Route 66 and Sampa 66 is mirror
perfect! "
The names sound alike, but are there any
other similarities?
" Absolutely! Our current warehouse is
situated at Frisco, Texas, where we provide
over 2,500 heavy-duty SKUs [stock keeping
units] for US-branded commercial vehicles.
However, our new warehouse under
construction will be in Illinois, right outside
another iconic name - Chicago. Anyone who
knows anything about Route 66 will also
appreciate that Chicago is where the
famous road actually begins. Perhaps a
FleetMaintenance.com/Inquire
Please tell us what we should notice from
the Sampa 66 campaign?
" Confidence. Honesty. Integrity. Sampa
operates within a competitive B2B environment,
so robust product
reputation is key. We need to
talk to our customers in a
language they can trust - and
deliver on that trust. Therefore,
the messaging tone is
both confident and friendly.
Whilst, the look is big-country dramatic, in
a typical all-American way. Conjuring up all
the great landmark images we associate
with the original Route 66. But now reborn,
re-energized and completely 21st
century. "
What are the media platforms being used
for the campaign?
" As I said, we are a B2B specialist. Which
means that a lot of our business, but not all
of it, is conducted online for direct sales and
services to distributors throughout the USA
and Canada. Therefore, it made good busiThanks
to Felipe Bumagny, President of
Sampa USA LLC, for giving us his valuable
time, and telling us about the unique Sampa
66 campaign.
ness sense to kick-start our campaign online
with the 'Sampa - 66 Reasons. Utilizing our
social media platforms, we are posting 66
reasons why Sampa is the No.1 Choice for
Heavy-Duty Truck Parts.
We are a global
brand manufacturing
and supplying
heavy duty
truck parts to
American Trucks
So, Sampa 66 is more than a
marketing campaign, more
like a marketing reinvention?
" Put it this way, we are consolidating
our brand reputation
for being the parts supplier
that only sells what it makes.
Sampa 66 can resonate with all those
customers who enjoy being reminded that
they made the 'real' right choice by choosing
Sampa for their heavy-duty operations.
http://www.FleetMaintenance.com/inquire
december2021

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