Industry Expert Column Flying Warp Speed Towards a Digital Transformation When it comes to air travel there are some processes that would benefit from a digital transformation, and others are still in desperate need of one. BY CHARLIE MEYER T alk of the digital transformation has been abundant among stakeholders of any industry for years if not decades. What, in exact terms, encompasses digital transformations remains vague and varies from party to party. In its simplest terms, a digital transformation is exactly what it sounds like: a conversion from analog processes to digital ones. For some, a digital transformation consists of more simple adoptions of already existing technology and technological pro16 || Ground Support Worldwide || September 2022 cesses. For others, especially leaders in the tech industry, a digital transformation is more of a mindset wherein they are always searching for opportunities to innovate and transform. A survey conducted by Zippia found that 56 percent of business leaders consider executing on a digital transformation to be among their top priorities, and a further 87 percent believe digital transformation will disrupt their industry. In an increasingly tech-driven world, business strategies need to be specific and deliberate to keep a business ahead of the curve instead of trailing behind. PHOTO 19646597 © KIOSK88 | DREAMSTIME.COMhttp://www.DREAMSTIME.COM