Mass Transit - 16

SporTran
to switch to a $23/hour job at the
port due to the new transit service. In an area where the Bureau
of Labor Statistics lists the average
hourly wage as $19.23, Washington rightly describes the impact
expanded and improved transit
service can have: life changing.
"We hear those stories about
how public transit is changing people's lives and how the things that
we're doing, the routes that we're
providing, are helping them not
only boost their daily living, but
provide a better quality of life for
their families," said Washington.
Washington feels each of those
stories, in part because he is a believer in community engagement,
but also because SporTran serves
his hometown.
"I feel indebted each day I step
in the office. I have that conversation with our staff weekly and we
feel this is not just about us coming to work to do a job. This is our
mission. We're doing things that
will change people's lives," said
Washington.
Washington was appointed
interim CEO of SporTran in September 2014 before being named
to the position permanently in
December 2014 and officially
taking the helm in early 2015. He
and his team have executed an
ambitious series of improvements
that have delivered better service,
boosted ridership and have set
SporTran up as an example of
what can be accomplished at a
system serving a small to medium urbanized area.

It begins with a plan

Developing a bold idea takes vision; delivering on that idea takes
planning. SporTran's Move Northwest Louisiana Forward served
as a combined strategic plan and
transit development plan meant
to act as a roadmap toward an
evolved transit system.
To answer the question of what
an evolved SporTran could look
like, Washington turned to the
Shreveport-Bossier community.

16 |

"One of things we've done in
the past five years is get out in the
community and hear from riders
[about] what they actually need
and what they want and then use
that feedback to push technology,
build facilities and do service upgrades," explained Washington.
Washington says the agency worked with its Transit Improvement Committee, incorporated rider and employee
feedback and developed goals
for the Move Northwest Louisiana Forward plan that included safety, customer experience,

Mass Transit | MassTransitmag.com | FEBRUARY 2020

growth, sustainability, financial
stewardship, transparency and
quality technology.
SproTran's bus network was
one of the first elements to get the
bold vision treatment following
a quarter century without major
adjustments. Ridership on the
system peaked at 3.5 million trips
and, like other systems nationwide, saw a steady decline over a
10-year period.
"I like to call [the bus system
redesign] The People's Plan,"
said Washington. "We did more
than 100 public meetings to de-

A SPORTRAN
bus with
Shreveport's
skyline in the
background.


http://www.MassTransitmag.com

Mass Transit

Table of Contents for the Digital Edition of Mass Transit

Ad Index
Editor's Notebook: What's the Secret to Quality Leadership?
People & Places
NRC Chairman's Column
SporTran's Bold Vision for Northwest Louisiana Transit
2020 Mobility Outlook
Investing in a Peace of Mind
Combatting Distracted Communities to Boost Rail Safety
Modernizing the Message
Products
Social Hubs
Mass Transit - 1
Mass Transit - 2
Mass Transit - 3
Mass Transit - 4
Mass Transit - 5
Mass Transit - Ad Index
Mass Transit - 7
Mass Transit - Editor's Notebook: What's the Secret to Quality Leadership?
Mass Transit - 9
Mass Transit - People & Places
Mass Transit - 11
Mass Transit - NRC Chairman's Column
Mass Transit - 13
Mass Transit - SporTran's Bold Vision for Northwest Louisiana Transit
Mass Transit - 15
Mass Transit - 16
Mass Transit - 17
Mass Transit - 18
Mass Transit - 19
Mass Transit - 2020 Mobility Outlook
Mass Transit - 21
Mass Transit - 22
Mass Transit - 23
Mass Transit - Investing in a Peace of Mind
Mass Transit - 25
Mass Transit - 26
Mass Transit - 27
Mass Transit - Combatting Distracted Communities to Boost Rail Safety
Mass Transit - 29
Mass Transit - 30
Mass Transit - 31
Mass Transit - Modernizing the Message
Mass Transit - 33
Mass Transit - 34
Mass Transit - 35
Mass Transit - Products
Mass Transit - 37
Mass Transit - Social Hubs
Mass Transit - 39
Mass Transit - 40
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