July-August 2022 - 31
Sophia Maletz Franklyn entered the
transit industry in 2013 as a technology
consultant with Avanade on the Accenture
Fare Management Solution where she
worked to help transit agencies implement
new fare collection systems. In 2016, she
joined moovel North America as a technical
project manager. In this position, she
simultaneously managed three mobile payment
projects including complex backend
integrations with competing vendors.
In 2017, she was promoted to R&D program
manager to help advance payment innovation
by explaining and demonstrating technology
such as Bluetooth-enabled fare validation.
She took on successive responsibilities and
ended up being a critical driver in R&D efforts.
She participated in panels, discussions, workshops
and think tanks to share knowledge
on technology and payment best practices,
while also serving as an advocate for public
transit as a critical backbone to Mobility-as-aService.
She understood how to think like an
engineer, a product manager and a salesperson
and would approach situations knowing
how to use that perspective to reach people
and bring the best out in their own potential.
She thought outside of the box and invented
new ways for transit technology to serve
riders, resulting in her securing four patents.
While working for a tech
consulting firm, I was assigned
to a fare payments project
to support Toronto Transit
Commission's launch of the Presto
card. I haven't turned back since!
In 2020, she joined TriMet as manager and
senior analyst of fare systems. Less than two
years later, she was promoted to her current
position of director of fare revenue and
administrative services, where she oversees
a department of 50 staff, including five direct
reports and a unionized workforce to collect
fare revenue for TriMet, C-TRAN and Portland
Streetcar. She oversaw the collection of $55
million in fare revenue in FY22, a 36 percent
increase over the previous fiscal year, and
helped maintain 10 Hop Fastpass® sales channels
to reach customers across the region. Her
efforts resulted in an eight percent increase
in riders utilizing contactless bank cards and
mobile wallets-up 135 percent from FY21.
Fast Fact: Maletz Franklyn has achieved the
trifecta of working in the transit industry as a
client, consultant and a vendor, giving her a
unique breadth of knowledge.
MassTransitmag.com/21276549
Sophia Maletz
Franklyn, MBA
Director of
Fare Revenue &
Administrative
Services
TriMet
For more information, visit www.MassTransitmag.com/10944708
2208MASS_TriMet.indd 1
JULY/AUGUST 2022 | MassTransitmag.com | Mass Transit | 31
8/3/22 9:44 AM
http://www.MassTransitmag.com/21276549
http://www.MassTransitmag.com/10944708
http://www.MassTransitmag.com
July-August 2022
Table of Contents for the Digital Edition of July-August 2022
Editor’s Notebook
People & Places
We Can’t See the Work-Forest for the Disabili-Trees
Forty under Forty
Products
July-August 2022 - 1
July-August 2022 - 2
July-August 2022 - 3
July-August 2022 - 4
July-August 2022 - Editor’s Notebook
July-August 2022 - People & Places
July-August 2022 - 7
July-August 2022 - 8
July-August 2022 - 9
July-August 2022 - We Can’t See the Work-Forest for the Disabili-Trees
July-August 2022 - 11
July-August 2022 - 12
July-August 2022 - 13
July-August 2022 - Forty under Forty
July-August 2022 - 15
July-August 2022 - 16
July-August 2022 - 17
July-August 2022 - 18
July-August 2022 - 19
July-August 2022 - 20
July-August 2022 - 21
July-August 2022 - 22
July-August 2022 - 23
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July-August 2022 - 40
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July-August 2022 - Products
July-August 2022 - 43
July-August 2022 - 44
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