T he Central Oklahoma Transportation & Parking Authority (COTPA), better known by its brand name of EMBARK, has been helping Oklahoma City residents stay on the move since 1966. EMBARK has been recognized by the American Public Transportation Association as its 2016 Outstanding Public Transportation System (providing four million or fewer annual passenger trips) and the Oklahoma Transit Association's 2021 Transit System of the Year. The EMBARK system can serve as a study in many things: Building brand awareness, delivering a successful voter-approved ballot initiative and becoming a mobility integrator. But above all, EMBARK has been consistent in its strategic planning and community outreach efforts all focused on delivering improved service. " It's important for us to position ourselves as the mobility experts for the community and the region and really to take that a step further, " " It's important for us to position ourselves as the mobility experts for the community and the region and really to take that a step further. " -JASON FERBRACHE EMBARK'S MOBILITY options include Spokies bike share. Photos by EMBARK JULY/AUGUST 2021 | MassTransitmag.com | Mass Transit | 23http://www.MassTransitmag.com