July-August_2021 - 23

T
he Central Oklahoma Transportation & Parking Authority (COTPA),
better known by its brand name of EMBARK, has been helping
Oklahoma City residents stay on the move since 1966. EMBARK has
been recognized by the American Public Transportation Association
as its 2016 Outstanding Public Transportation System (providing
four million or fewer annual passenger trips) and the Oklahoma
Transit Association's 2021 Transit System of the Year.
The EMBARK system can serve as a study in many things: Building
brand awareness, delivering a successful voter-approved ballot
initiative and becoming a mobility integrator. But above all, EMBARK
has been consistent in its strategic planning and community outreach
efforts all focused on delivering improved service.
" It's important for us to position ourselves as the mobility experts
for the community and the region and really to take that a step further, "
" It's important
for us to position
ourselves as the
mobility experts
for the community
and the region and
really to take that
a step further. "
-JASON FERBRACHE
EMBARK'S MOBILITY
options include
Spokies bike share.
Photos by EMBARK
JULY/AUGUST 2021 | MassTransitmag.com | Mass Transit | 23
http://www.MassTransitmag.com

July-August_2021

Table of Contents for the Digital Edition of July-August_2021

Ad Index
Editor's Notebook
People & Places
A Note from the Editor
Charles Carroll Carter: How He Left His Mark on Public Transit
Transit Industry Advancements: Riding on Rubber
EMBARK-ing Toward Better Mobility
Re-imagining Stations as the Center of Sustainable Urban Life
Via Jersey City Success Story
Products
The Scheduling Conundrum
July-August_2021 - 1
July-August_2021 - 2
July-August_2021 - 3
July-August_2021 - 4
July-August_2021 - Ad Index
July-August_2021 - Editor's Notebook
July-August_2021 - 7
July-August_2021 - People & Places
July-August_2021 - 9
July-August_2021 - 10
July-August_2021 - 11
July-August_2021 - 12
July-August_2021 - A Note from the Editor
July-August_2021 - Charles Carroll Carter: How He Left His Mark on Public Transit
July-August_2021 - 15
July-August_2021 - 16
July-August_2021 - 17
July-August_2021 - Transit Industry Advancements: Riding on Rubber
July-August_2021 - 19
July-August_2021 - 20
July-August_2021 - 21
July-August_2021 - EMBARK-ing Toward Better Mobility
July-August_2021 - 23
July-August_2021 - 24
July-August_2021 - 25
July-August_2021 - 26
July-August_2021 - 27
July-August_2021 - 28
July-August_2021 - 29
July-August_2021 - Re-imagining Stations as the Center of Sustainable Urban Life
July-August_2021 - 31
July-August_2021 - 32
July-August_2021 - 33
July-August_2021 - Via Jersey City Success Story
July-August_2021 - 35
July-August_2021 - 36
July-August_2021 - 37
July-August_2021 - 38
July-August_2021 - 39
July-August_2021 - Products
July-August_2021 - 41
July-August_2021 - The Scheduling Conundrum
July-August_2021 - 43
July-August_2021 - 44
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