Mass Transit - 36

BEST PRACTICES

Mobile Payment

Future of fare collection:
Mobility integration

Transfers * Data collection * Parking

By Eric Kaled
CEO, Genfare

TriMet's Hop FastpassĀ®
By Rhyan Schaub
Director of Fare Revenue &
Administrative Service, TriMet

PORTLAND, ORE. * Hop FastpassĀ® is

a state-of-the-art, regional fare collection system, launched in the Portland,
Ore., metro area in July 2017. Hop fulfilled TriMet's vision to build an innovative, best-in-class fare system that
reduced costs and maintenance associated with collecting cash. The agency
selected an open architecture design,
which helped future-proof the system
by fostering nimbleness in partnerships, vendor selection, integration
and growth. For riders, Hop simplifies
and improves the fare payment experience, reducing the need for cash and
establishing a secure and convenient
payment platform that provides cost
savings and other benefits.
Use of open architecture expanded
TriMet's Hop system for development
as both a regional and multimodal
transportation tool. It operates across
TriMet's bus, light rail and commuter
rail platforms, as well as with C-TRAN
bus and bus rapid transit service. Hop
also integrates with the city of Portland's streetcar network, offering seamless transfers throughout the region. If
a rider moves from a mode with lower
fare to a mode with higher fare, a tap
of a Hop card deducts only the difference. Riders tap but pay no more if their
transfer takes them from a mode with
higher fare to one with lower fare.
Through the optimization of Hop's
payment system, TriMet embarked on
another industry leading feature-fare
capping. Hop Fastpass users earn day
and month passes as they ride. Fare
capping introduces an equity-based

36 |

incentive to frequent transit use. It
eliminates the upfront and burdensome
cost of purchasing day and month passes, replacing it with smart, hassle-free,
pay-as-you-go infrastructure.
Hop cards are available at hundreds
of local stores and through the Apple
Pay or Google Play store. Riders have
the option to load money to the card
with cash at more than 500 retailers,
online at myhopcard.com or the Hop
mobile app. Hop does not require a
bank account or smartphone. Registration is optional and provides additional
benefits including lost-card protection.
Hop collects anonymous travel pattern
data, used in aggregate to analyze ridership trends. TriMet worked with
legislators to protect Hop data under
Oregon law and has committed not to
sell the data to third parties.

If a rider moves
from a mode with
lower fare to a
mode with higher
fare, a tap of a Hop
card deducts only
the difference.
In May of 2019, Hop became the first
transit fare card in North America to
launch in Apple Wallet. The achievement came just over a year after TriMet
worked with Google to offer the first
virtual transit fare card available within
Google Pay globally. Hop's NFC technology accepts contactless credit cards
and payments made through a mobile
wallet, even without a Hop card. Users

Mass Transit | MassTransitmag.com | JULY/AUGUST 2019

ELK GROVE VILLAGE, ILL. * Transit needs

and capabilities are both evolving at a rapid pace and the ideal solutions are ones
that not only fulfill today's demands but
are also flexible and adaptable enough to
handle future challenges, as well. Mobile
ticketing and payment, already a big part
of many agencies' systems, can play a vital
role in those future solutions.
One certain component of future
transit solutions is integrated mobility,
the ability to access multiple modes of
transportation all from one app, consolidating payment while providing an array
of options for customizing a trip to suit
each rider's unique needs. By its very nature, it requires a robust, comprehensive
and vertically integrated mobile solution.
Why is integrated mobility vital to
the future of transit? The answer lies in
its inherently flexible, adaptable nature
and in its ability to access and incorporate microservices, rather than relying
solely on big, established public systems.
A rider's ability to hop on a city bus for
part of a journey and then switch to a
bikeshare increases the reach of transit,
reduces an agency's operating costs and
gives commuters better experiences.
When you factor in benefits like reduced
environmental impact, it's hard to deny
just how appealing mobility integration
is for agencies, cities and riders.
Transportation network companies-like Uber, Lyft and bikeshares-
deliver transportation on demand,
reducing travel and wait time, while
also conserving resources. These adhoc solutions, when integrated into a
single transportation app, let agencies
find efficiencies in their services, while
still providing transportation options. It
might not make sense to run a city bus to
serve two riders and integrated mobility
lets agencies make more cost-effective
decisions without depriving city residents of vital transportation.


http://www.myhopcard.com http://www.MassTransitmag.com

Mass Transit

Table of Contents for the Digital Edition of Mass Transit

Ad Index
Editor's Notebook
People & Places
A New Standard Shapes Commuter Rail in Boston
Connected Vehicles: Tampa
Beyond the Bus: Charge Management
Driven by Data
Making the Case for Standardization in MaaS
Best Practices
Products
Mass Transit - 1
Mass Transit - 2
Mass Transit - 3
Mass Transit - 4
Mass Transit - 5
Mass Transit - Ad Index
Mass Transit - 7
Mass Transit - Editor's Notebook
Mass Transit - 9
Mass Transit - People & Places
Mass Transit - 11
Mass Transit - A New Standard Shapes Commuter Rail in Boston
Mass Transit - 13
Mass Transit - 14
Mass Transit - 15
Mass Transit - 16
Mass Transit - 17
Mass Transit - 18
Mass Transit - 19
Mass Transit - Connected Vehicles: Tampa
Mass Transit - 21
Mass Transit - 22
Mass Transit - 23
Mass Transit - Beyond the Bus: Charge Management
Mass Transit - 25
Mass Transit - 26
Mass Transit - 27
Mass Transit - Driven by Data
Mass Transit - 29
Mass Transit - 30
Mass Transit - 31
Mass Transit - 32
Mass Transit - 33
Mass Transit - Making the Case for Standardization in MaaS
Mass Transit - 35
Mass Transit - Best Practices
Mass Transit - 37
Mass Transit - 38
Mass Transit - Products
Mass Transit - 40
Mass Transit - 41
Mass Transit - 42
Mass Transit - 43
Mass Transit - 44
https://www.nxtbook.com/endeavor/masstransit/january-february-2024
https://www.nxtbook.com/endeavor/masstransit/november-december-2023
https://www.nxtbook.com/endeavor/masstransit/mass-transit-at-the-show-2023
https://www.nxtbook.com/endeavor/masstransit/september-october-2023
https://www.nxtbook.com/endeavor/masstransit/july-august-2023
https://www.nxtbook.com/endeavor/masstransit/may-june-2023
https://www.nxtbook.com/endeavor/masstransit/march-april-2023
https://www.nxtbook.com/endeavor/masstransit/february-2023
https://www.nxtbook.com/endeavor/masstransit/december-2022-january-2023
https://www.nxtbook.com/endeavor/masstransit/november-2022
https://www.nxtbook.com/endeavor/masstransit/september-october-2022
https://www.nxtbook.com/endeavor/masstransit/july-august-2022
https://www.nxtbook.com/endeavor/masstransit/june_2022
https://www.nxtbook.com/endeavor/masstransit/april-may_2022
https://www.nxtbook.com/endeavor/masstransit/march_2022
https://www.nxtbook.com/endeavor/masstransit/february_2022
https://www.nxtbook.com/endeavor/masstransit/at-the-show-2021
https://www.nxtbook.com/endeavor/masstransit/december-2021-january-2022
https://www.nxtbook.com/endeavor/masstransit/november-2021
https://www.nxtbook.com/endeavor/masstransit/september-october_2021
https://www.nxtbook.com/endeavor/masstransit/july-august_2021
https://www.nxtbook.com/endeavor/masstransit/mass_transit_june_2021
https://www.nxtbook.com/endeavor/masstransit/aprilmay2021
https://www.nxtbook.com/endeavor/masstransit/december2020january2021
https://www.nxtbook.com/endeavor/masstransit/november2020
https://www.nxtbook.com/endeavor/masstransit/septemberoctober2020
https://www.nxtbook.com/endeavor/masstransit/julyaugust2020
https://www.nxtbook.com/endeavor/masstransit/june2020
https://www.nxtbook.com/endeavor/masstransit/aprilmay2020
https://www.nxtbook.com/endeavor/masstransit/Mass_Transit_March_2020
https://www.nxtbook.com/endeavor/masstransit/february2020
https://www.nxtbook.com/endeavor/masstransit/december2019january2020
https://www.nxtbook.com/endeavor/masstransit/november2019
https://www.nxtbook.com/endeavor/masstransit/Mass_Transit_September_2019
https://www.nxtbook.com/endeavor/masstransit/julyaugust2019
https://www.nxtbook.com/endeavor/masstransit/2019railproductguide
https://www.nxtbook.com/endeavor/masstransit/june2019
https://www.nxtbook.com/endeavor/masstransit/2019busandparatransitproductguide
https://www.nxtbook.com/endeavor/masstransit/aprilmay2019
https://www.nxtbook.com/endeavor/masstransit/march2019
https://www.nxtbook.com/endeavor/masstransit/february2019
https://www.nxtbookmedia.com