June_2022 - 35

BRT Stations
the terminus locations of Summerhill
BRT, but each BRT station can be evaluated
on a case by case basis. Vallo shares
these types of programs can add value to
stations and other transit facilities.
" As we begin to think about early
activation, we can talk about the bigger
TOD, but how can we be impactful today
or tomorrow, because these TODs take a
long time, " Vallo said. " So, what can we
do to help address some of the mayor's
concerns about activating some of these
surface parking lots? Arts are a great way
to do that. "
And StationSoccer isn't the only community
program offered at MARTA.
MARTA also hosts dance, theatre and live
music events at its passenger facilities that
could potentially expand to the future BRT
stations. These live music, dance and theatre
events are part of the greater Artbound
public art program, which also includes
murals and other visual art. MARTA's goal
with public art is to " bring joy to the experience, "
says Vallo, and in working on the
A RENDERING of a Summerhill
BRT station offers level boarding,
off-board fare collection and more.
Summerhill BRT corridor, project teams
are more open to having an art director at
the table to enhance the project.
" I think functionality is expected, but
to go above and beyond, you need to really
affect or positively impact the senses visually, "
Vallo said. " The customer expects
that the thing works. You're not getting
credit for it just working. You're getting
dinged if it's not working, but I think in
order to get ridership back, we need to be
focusing on some of these soft things. "
Future Prosperity
A growing interest in the development
and investment communities and the opportunity
to educate them on how bus
service is an asset to their projects, along
with the introduction of a new mode of
transit service that offers new amenities
and a new approach to bus stations has
Vallo excited for the region.
" I think our region has a really exciting
opportunity to continue to deliver these
projects and benefit the community, but
also deliver infrastructure projects that
are seen as significant and permanent,
and relative to the development and investment
community, " Vallo added. " I'm
optimistic about our region. "
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June_2022

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