September-October 2022 - 38

Fare Collection
employees to use transit at reduced
cost, is of value to riders, who can
save in two ways - by paying for
transit using pre-tax dollars and
receiving a subsidy from their
employer. The transit benefit also
helps businesses to help recruit
and retain employees in what are
often high-turnover jobs.
Conclusion
The most effective way to achieve
equitable mobility is to harness
advanced fare collection technology
to improve service for all riders
- essential workers, low-income
and choice riders.
Today's fare processing solutions
let an agency do three things
to promote equitable mobility:
obtain advanced technology at
an affordable price; use the data
collected by that technology to
understand its community; and
leverage this insight to tailor fare
solutions to meet the needs of all
its customers, including essential
workers and low-income riders.
The stresses of the pandemic,
rising gas prices and inflation
mean transit will be increasingly
important to a large segment of
the public. In addition, reducing
automobile use remains an essential
strategy in the effort to combat
climate change. Transit must accommodate
a wide range of riders
if it is to address these larger societal
needs. Decision makers must
also recognize that in a time of
political polarization and uncertain
federal funding, fares provide
a reliable local revenue stream.
The pursuit of equitable mobility
must be part of an integrated
strategy that takes the needs of all
riders into account, including transit-dependent
and choice riders. A
flexible fare payment system that
can meet a wide variety of needs is
Genfare
an important part of this approach.
Better service for everyone is the
surest way to achieve the goal of equitable
mobility - a world in which
all can move forward, leaving no
one behind.
Daria van Engelen is chief
revenue officer at
Genfare.
THE PURSUIT
of equitable
mobility must
be part of an
integrated
strategy that
takes the needs
of all riders
into account,
including transitdependent
and
choice riders.
ZELIENOPLE, PA | +1 724-473-0336 | SALES@TSIVIDEO.COM
In a world of constant change, your number one
priority is the safety and security of your passengers.
TSI Video provides you with the tools necessary to
perform your job in the most effective manner.
WE KNOW TRANSIT... BECAUSE TRANSIT IS ALL WE DO.
For more information, visit www.MassTransitmag.com/21243396
38 | Mass Transit | MassTransitmag.com | SEPTEMBER/OCTOBER 2022
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September-October 2022

Table of Contents for the Digital Edition of September-October 2022

Editor’s Notebook
People & Places
Employee Initiative Drives Growth and Success at C-TRAN
Paving the Road for Zero-Emission Bus Fleets
Rail Trespassing Prevention: Cameras Provide Unblinking Eye
Achieving Equitable Mobility
Open for All: The Modular Route to Contactless Open Loop Fare Payments
Innovating to Address Rising Passenger Expectations
Products
September-October 2022 - 1
September-October 2022 - 2
September-October 2022 - 3
September-October 2022 - 4
September-October 2022 - 5
September-October 2022 - Editor’s Notebook
September-October 2022 - 7
September-October 2022 - People & Places
September-October 2022 - 9
September-October 2022 - 10
September-October 2022 - 11
September-October 2022 - 12
September-October 2022 - 13
September-October 2022 - Employee Initiative Drives Growth and Success at C-TRAN
September-October 2022 - 15
September-October 2022 - 16
September-October 2022 - 17
September-October 2022 - 18
September-October 2022 - 19
September-October 2022 - 20
September-October 2022 - 21
September-October 2022 - Paving the Road for Zero-Emission Bus Fleets
September-October 2022 - 23
September-October 2022 - 24
September-October 2022 - 25
September-October 2022 - 26
September-October 2022 - 27
September-October 2022 - 28
September-October 2022 - 29
September-October 2022 - Rail Trespassing Prevention: Cameras Provide Unblinking Eye
September-October 2022 - 31
September-October 2022 - 32
September-October 2022 - 33
September-October 2022 - 34
September-October 2022 - 35
September-October 2022 - Achieving Equitable Mobility
September-October 2022 - 37
September-October 2022 - 38
September-October 2022 - 39
September-October 2022 - Open for All: The Modular Route to Contactless Open Loop Fare Payments
September-October 2022 - 41
September-October 2022 - 42
September-October 2022 - 43
September-October 2022 - 44
September-October 2022 - 45
September-October 2022 - Innovating to Address Rising Passenger Expectations
September-October 2022 - 47
September-October 2022 - Products
September-October 2022 - 49
September-October 2022 - 50
September-October 2022 - 51
September-October 2022 - 52
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