Professional_Distributor_December_2020 - 4

EDITOR'S NOTE

Published by Endeavor Business Media, LLC

Time to reflect,
build, and grow
While it's been a challenging year, we look
forward to connecting with new people,
tackling new projects, and finding new
opportunities ahead.

BY SARA SCULLIN
EDITOR

920-568-8394
Sara@VehicleServicePros.com

W

hat a year! Even in the
most normal of times,
December is a great
month to take stock of the previous eleven months and look
ahead with a newfound perspective. This year, I'm really
excited about the second part of
that sentiment!
I know I've learned a lot this
year. I've learned how to navigate
endless Zoom calls. I've learned
how to turn live events into virtual events and ensure those
virtual events are still productive
and meaningful. I've learned that
connection and a little creativity
are so important when you can't
be face-to-face. While 2020 has
certainly been interesting, I don't
think I'm alone in wanting to
kick it to the curb and see what
adventures 2021 has in store.
Despite all that this year has
thrown at us, the team at Professional Distributor magazine
and Endeavor Business Media
has not only tried to survive,
but we've continually sought
out ways to grow and improve.
I'm excited to report that some
wonderful opportunities have
emerged despite the uncertainties of this year - many of which
we hope will have a positive
impact on you, the reader.
Earlier this year the Endeavor Business Media automotive
repair group, consisting of Professional Distributor, Professional
Tool & Equipment News (PTEN),

and VehicleServicePros.com,
joined forces with Motor Age
magazine and its supporting
products. Not only does this
mean we get to feature more great
content, but we get to collaborate
with some true industry pros and
grow all of our brands.
Another update I'm really
excited to share is the launch
of a new and improved website.
VehicleServicePros.com - home to
PD and PTEN magazines - will
now integrate the Motor Age, Auto
Body Repair Network (ABRN), and
Aftermarket Business World publications (all previously part of
SearchAutoParts.com), in addition to PD and PTEN.
The new site is set to launch
this month, and it will continue to
provide information, insight, and
intelligence on trends and technology so you can stay engaged
and well-informed. VehicleServicePros 2.0 will also feature a
robust product guide (of course!)
so you can stay up-to-date on the
latest tools, equipment, and parts,
and share that information with
your customers.
This is just one project on
our plate, and I look forward to
sharing more plans and ideas
with you all as we look ahead to
a new year and a new start. What
projects and plans do you have
on tap?
Stay busy, stay safe, and
enjoy a happy and prosperous
new year.

4 Professional Distributor I December 2020 I VehicleServicePros.com

1233 Janesville Ave
Fort Atkinson, WI 53538
920-563-6388 * 800-547-7377

Printed in the U.S. Volume 28, Number 10; December 2020
EXECUTIVE VICE PRESIDENT - TRANSPORTATION 

Reggie Lawrence rlawrence@endeavorb2b.com

VP/GROUP PUBLISHER, ENDEAVOR COMMERCIAL VEHICLE GROUP

Kylie Hirko 630-253-4034 Kylie@VehicleServicePros.com
EDITOR  Sara Scullin

920-568-8394 Sara@VehicleServicePros.com
MANAGING EDITOR  Brittany Vincent

502-519-7978 Brittany@VehicleServicePros.com
ASSISTANT EDITOR  Tyler Fussner

920-234-6232 Tyler@VehicleServicePros.com
ASSISTANT EDITOR  Emily Markham

920-234-6359 Emily@VehicleServicePros.com
ASSISTANT EDITOR  Kayla Oschmann

920-563-1764 Kayla@VehicleServicePros.com
MULTIMEDIA ACCOUNT EXECUTIVE  Cortni Jones

920-568-8391 CJones@EndeavorB2B.com

MULTIMEDIA ACCOUNT EXECUTIVE  Diane Braden

920-568-8364 DBraden@EndeavorB2B.com

MULTIMEDIA ACCOUNT EXECUTIVE  Mattie Gorman

920-563-1636 MGorman@EndeavorB2B.com
PRODUCTION MANAGER  Connie Wolf

920-563-1679 CWolf@EndeavorB2B.com
ART DIRECTOR  Eric Van Egeren
LIST RENTAL REP  Michael Costantino

402-836-6266 Michael.Costantino@infogroup.com
LIST RENTAL REP  Kevin Collopy

402-836-6265 Kevin.Collopy@infogroup.com
AUDIENCE DEVELOPMENT MANAGER  Debbie Dumke
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Professional Distributor (USPS 017-300), (ISSN 1553-6211 print; ISSN 2150-2080
online) is published ten times a year in Feb., March, April, May, June, July,
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Professional_Distributor_December_2020

Table of Contents for the Digital Edition of Professional_Distributor_December_2020

Editor's Note
Driving Sales with Cordless
Show Me Your Truck
Most Wanted
Sneak Peek
Go Sell Something
In Focus Products
Diagnostic Tech
Driving Sales
Tales from the Road
Why Shops Need a Diagnostic Process
How to Establish a Step-by-Step Diangostic Process
Data from a Distance
Developing a Diagnostic Game Plan
Tips for Maximizing Scan Tool Use
Beyond the Repair
Diagnostic Products
Professional_Distributor_December_2020 - 1
Professional_Distributor_December_2020 - 2
Professional_Distributor_December_2020 - 3
Professional_Distributor_December_2020 - Editor's Note
Professional_Distributor_December_2020 - 5
Professional_Distributor_December_2020 - Driving Sales with Cordless
Professional_Distributor_December_2020 - 7
Professional_Distributor_December_2020 - 8
Professional_Distributor_December_2020 - 9
Professional_Distributor_December_2020 - 10
Professional_Distributor_December_2020 - 11
Professional_Distributor_December_2020 - 12
Professional_Distributor_December_2020 - 13
Professional_Distributor_December_2020 - Show Me Your Truck
Professional_Distributor_December_2020 - 15
Professional_Distributor_December_2020 - Most Wanted
Professional_Distributor_December_2020 - 17
Professional_Distributor_December_2020 - Sneak Peek
Professional_Distributor_December_2020 - 19
Professional_Distributor_December_2020 - 20
Professional_Distributor_December_2020 - 21
Professional_Distributor_December_2020 - 22
Professional_Distributor_December_2020 - 23
Professional_Distributor_December_2020 - Go Sell Something
Professional_Distributor_December_2020 - 25
Professional_Distributor_December_2020 - In Focus Products
Professional_Distributor_December_2020 - 27
Professional_Distributor_December_2020 - 28
Professional_Distributor_December_2020 - 29
Professional_Distributor_December_2020 - Diagnostic Tech
Professional_Distributor_December_2020 - 31
Professional_Distributor_December_2020 - 32
Professional_Distributor_December_2020 - 33
Professional_Distributor_December_2020 - Driving Sales
Professional_Distributor_December_2020 - 35
Professional_Distributor_December_2020 - 36
Professional_Distributor_December_2020 - 37
Professional_Distributor_December_2020 - Tales from the Road
Professional_Distributor_December_2020 - 39
Professional_Distributor_December_2020 - 40
Professional_Distributor_December_2020 - 41
Professional_Distributor_December_2020 - 42
Professional_Distributor_December_2020 - 43
Professional_Distributor_December_2020 - Why Shops Need a Diagnostic Process
Professional_Distributor_December_2020 - 45
Professional_Distributor_December_2020 - How to Establish a Step-by-Step Diangostic Process
Professional_Distributor_December_2020 - 47
Professional_Distributor_December_2020 - Data from a Distance
Professional_Distributor_December_2020 - 49
Professional_Distributor_December_2020 - 50
Professional_Distributor_December_2020 - 51
Professional_Distributor_December_2020 - Developing a Diagnostic Game Plan
Professional_Distributor_December_2020 - 53
Professional_Distributor_December_2020 - 54
Professional_Distributor_December_2020 - Tips for Maximizing Scan Tool Use
Professional_Distributor_December_2020 - 56
Professional_Distributor_December_2020 - 57
Professional_Distributor_December_2020 - Beyond the Repair
Professional_Distributor_December_2020 - 59
Professional_Distributor_December_2020 - Diagnostic Products
Professional_Distributor_December_2020 - 61
Professional_Distributor_December_2020 - 62
Professional_Distributor_December_2020 - 63
Professional_Distributor_December_2020 - 64
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