Professional Distributor - 43

Photo courtesy of iStock

So what do you do? Simply talk to
them. Yes, yes, I know it may feel really
funny doing this, but tough beans -
do it anyway. Take this customer aside
in the shop or on your truck and just
talk to them. It might sound something
like this:
"Joe, I would like your help. I call
on your location every week at the same
time on the same day and enjoy excellent
business with most of your coworkers.
I'm curious, is there something I have
done that turns you off about buying
from me? If I can figure out what I did
to turn you off to buying from me, and
I can learn my lesson, I will be sure not
to do it to someone else."
Let him answer. And no matter
what he says, do not be defensive.
Thank him for his thoughts. Then

hand him your latest sales flyer and
let him know you are there for him
anytime he needs something.
Sometimes you will find out that
there is some minor issue, like a broken
tool or some other thing, that you can
correct on the spot and get him (back)
on your books.
Now be sure to at least say "hi"
to this customer on every stop in the
future and personally hand him your
literature. You will be surprised how
many times simply speaking with a
non-customer will turn them around.
Try this for 30 days. Pick a closing
style and work it hard.
The yes/yes close is the easiest
and a good place to start. Always give
your prospect a choice between yes
and yes. "Do you want the ratchet and

the sockets or just the sockets?" "Do
you want the screwdrivers and the
nutdrivers or just the screwdrivers?"
"Will you finance this for six months
or one year?" As discussed in previous articles, yes/yes works much better
than yes/no.
After you have that ingrained in
your presentations, move on to the
"referral close," also called the "get
on the bandwagon close." Simply
say something like, "The guys over
at XYZ Chevrolet are using this tool
very successfully to quickly fix the
__________ (fill in the blank). I
think this would work well for you too.
Don't you?"
Well, it's summer ... time to get out
and try out some new tricks.
Go sell something.

Professional Distributor I August 2019 I VehicleServicePros.com 43


http://www.VehicleServicePros.com

Professional Distributor

Table of Contents for the Digital Edition of Professional Distributor

Editor's Note: A risky (and rewarding) business
Business risks that paid off
Show Me Your Truck
Most Wanted
2019 PTEN Innovation Award Winners
Sneak Peek
Product Training
Go Sell Something: You can teach an old dog new tricks ... especially if that dog is you and you want to earn more money.
In Focus Products
Diagnostic Discourse: Programming: Where did it start, and what options are available to today's technicians?
Driving Sales
Tales from the Road: Tool dealer John Loobey's love of martial arts led him to compete on American Ninja Warrior.
Professional Distributor - 1
Professional Distributor - 2
Professional Distributor - 3
Professional Distributor - Editor's Note: A risky (and rewarding) business
Professional Distributor - 5
Professional Distributor - Business risks that paid off
Professional Distributor - 7
Professional Distributor - 8
Professional Distributor - 9
Professional Distributor - 10
Professional Distributor - 11
Professional Distributor - 12
Professional Distributor - 13
Professional Distributor - Show Me Your Truck
Professional Distributor - 15
Professional Distributor - Most Wanted
Professional Distributor - 17
Professional Distributor - 2019 PTEN Innovation Award Winners
Professional Distributor - 19
Professional Distributor - 20
Professional Distributor - 21
Professional Distributor - 22
Professional Distributor - 23
Professional Distributor - 24
Professional Distributor - 25
Professional Distributor - 26
Professional Distributor - 27
Professional Distributor - Sneak Peek
Professional Distributor - 29
Professional Distributor - 30
Professional Distributor - 31
Professional Distributor - 32
Professional Distributor - 33
Professional Distributor - 34
Professional Distributor - 35
Professional Distributor - 36
Professional Distributor - 37
Professional Distributor - Product Training
Professional Distributor - 39
Professional Distributor - 40
Professional Distributor - 41
Professional Distributor - Go Sell Something: You can teach an old dog new tricks ... especially if that dog is you and you want to earn more money.
Professional Distributor - 43
Professional Distributor - In Focus Products
Professional Distributor - 45
Professional Distributor - 46
Professional Distributor - 47
Professional Distributor - Diagnostic Discourse: Programming: Where did it start, and what options are available to today's technicians?
Professional Distributor - 49
Professional Distributor - 50
Professional Distributor - 51
Professional Distributor - Driving Sales
Professional Distributor - 53
Professional Distributor - Tales from the Road: Tool dealer John Loobey's love of martial arts led him to compete on American Ninja Warrior.
Professional Distributor - 55
Professional Distributor - 56
https://www.nxtbook.com/endeavor/professionaldistributor/diagnosticsupplement-1223
https://www.nxtbook.com/endeavor/professionaldistributor/december2023
https://www.nxtbook.com/endeavor/professionaldistributor/october2023
https://www.nxtbook.com/endeavor/professionaldistributor/september2023
https://www.nxtbook.com/endeavor/professionaldistributor/august2023
https://www.nxtbook.com/endeavor/professionaldistributor/july2023
https://www.nxtbook.com/endeavor/professionaldistributor/2023scantoolspecguide
https://www.nxtbook.com/endeavor/professionaldistributor/june2023
https://www.nxtbook.com/endeavor/professionaldistributor/may2023
https://www.nxtbook.com/endeavor/professionaldistributor/april2023
https://www.nxtbook.com/endeavor/professionaldistributor/march2023
https://www.nxtbook.com/endeavor/professionaldistributor/february2023
https://www.nxtbook.com/endeavor/professionaldistributor/december2022
https://www.nxtbook.com/endeavor/professionaldistributor/october2022
https://www.nxtbook.com/endeavor/professionaldistributor/september2022
https://www.nxtbook.com/endeavor/professionaldistributor/august2022
https://www.nxtbook.com/endeavor/professionaldistributor/july2022
https://www.nxtbook.com/endeavor/professionaldistributor/june2022
https://www.nxtbook.com/endeavor/professionaldistributor/may2022
https://www.nxtbook.com/endeavor/professionaldistributor/april2022
https://www.nxtbook.com/endeavor/professionaldistributor/march2022
https://www.nxtbook.com/endeavor/professionaldistributor/february2022
https://www.nxtbook.com/endeavor/professionaldistributor/december2021
https://www.nxtbook.com/endeavor/professionaldistributor/october2021
https://www.nxtbook.com/endeavor/professionaldistributor/september2021
https://www.nxtbook.com/endeavor/professionaldistributor/august2021
https://www.nxtbook.com/endeavor/professionaldistributor/professional-distributor-july-2021
https://www.nxtbook.com/endeavor/professionaldistributor/june2021
https://www.nxtbook.com/endeavor/professionaldistributor/may2021
https://www.nxtbook.com/endeavor/professionaldistributor/professional_distributor_april_2021
https://www.nxtbook.com/endeavor/professionaldistributor/march2021
https://www.nxtbook.com/endeavor/professionaldistributor/february2021
https://www.nxtbook.com/endeavor/professionaldistributor/Diagnostic_Process_December_2020
https://www.nxtbook.com/endeavor/professionaldistributor/Professional_Distributor_December_2020
https://www.nxtbook.com/endeavor/professionaldistributor/october2020
https://www.nxtbook.com/endeavor/professionaldistributor/september2020
https://www.nxtbook.com/endeavor/professionaldistributor/collisionrepairsupplement-0820
https://www.nxtbook.com/endeavor/professionaldistributor/august2020
https://www.nxtbook.com/endeavor/professionaldistributor/july2020
https://www.nxtbook.com/endeavor/professionaldistributor/scantoolsupplement
https://www.nxtbook.com/endeavor/professionaldistributor/june2020
https://www.nxtbook.com/endeavor/professionaldistributor/may2020
https://www.nxtbook.com/endeavor/professionaldistributor/april2020
https://www.nxtbook.com/endeavor/professionaldistributor/march2020
https://www.nxtbook.com/endeavor/professionaldistributor/Hand_Tool_Supplement_0220
https://www.nxtbook.com/endeavor/professionaldistributor/february2020
https://www.nxtbook.com/endeavor/professionaldistributor/december2019
https://www.nxtbook.com/endeavor/professionaldistributor/heavydutydiagnosticsstudy2019
https://www.nxtbook.com/endeavor/professionaldistributor/october2019
https://www.nxtbook.com/endeavor/professionaldistributor/september2019
https://www.nxtbook.com/endeavor/professionaldistributor/august2019
https://www.nxtbook.com/endeavor/professionaldistributor/july2019
https://www.nxtbook.com/endeavor/professionaldistributor/june2019
https://www.nxtbook.com/endeavor/professionaldistributor/scantoolspecguide-june2019
https://www.nxtbook.com/endeavor/professionaldistributor/may2019
https://www.nxtbook.com/endeavor/professionaldistributor/april2019
https://www.nxtbook.com/endeavor/professionaldistributor/march2019
https://www.nxtbook.com/endeavor/professionaldistributor/february2019
https://www.nxtbookmedia.com