august2021 - 38
COVER STORY
" A lot of mobile tool dealers might
sell a tool one time and that's the only
TPMS sale they will get from that
customer, but if they offer a complete
solution and carry sensors as well,
every time they go in they are going to
get that repeat business because it's a
re-stocking consumable item they can
carry, " Henderson says.
SALES TIPS
Hamdi uses the sensors as a hook for
selling TPMS solutions to the shops on
his route.
" It's easy money. Each sensor will
cost a customer $25-30, and they can go
out and sell it for whatever they want -
double, triple - and they can still make
good profit on it, " he says. " It's a modern-day
tire plug. "
He also says it's very important to
ensure the shop owner or technician has
a hands-on experience when buying a
TPMS tool.
" When it comes to any diagnostic
tool, you have to have one as a demo -
it's a must, " Hamdi says. " Let the customer
hold it, mess around with it, hook
it up to the car and push buttons until
they get bored. "
If a mobile tool dealer wants some
help with determining how best to go
about selling TPMS tools, he can always
call the company that manufactures
the tools.
" We're a great support for mobile
tool dealers. We have seven days a week
technical support that are here to help in
any situation, " says Hamaton's Osmani.
" If the mobile tool dealer has a question
or just wants a 30-second elevator
pitch before he goes out to a shop, we
can do that. "
Being able to demonstrate to the customer
how well a product works is an
excellent selling tool.
" Go outside to the truck and scan
the sensor. See how it works, see how
fast it is in person, " ATEQ's Humpert
recommends. " You can say it does it in
two minutes, but when they see that,
that will really sell it to them. "
Hamdi also makes the point to mention
if the tool comes with free updates
since those can be expensive to constantly
purchase.
Hamdi has a big display shelf in his
truck that he uses for specials, anything
on sale, or new tools.
" If there's a new TPMS tool, it's right
in front of them. The box is open and
the tool is right in their face, " he says.
" Seeing is believing. "
In his new truck (currently in custom
development), he will have a diagnostic
display section that will include
38 Professional Distributor I August 2021 I VehicleServicePros.com
Hamdi uses TPMS sensors as a hook for selling
TPMS solutions to the shops on his route.
his TPMS tools, as well as a display section
for cordless power tools and a third
display for air tools.
SHOP TALK
Shops will likely see an influx of TPMS
issues in the cold months as tires are
more likely to lose pressure in the cold
and sensors can be more easily damaged.
Also, any time when tires are
being switched from winter to summer
or summer to winter, TPMS tools are
used even more. The TPMS system has
to be reset every time tires are swapped.
http://www.VehicleServicePros.com
august2021
Table of Contents for the Digital Edition of august2021
Editor's Note: Keep Holding On
Sneak Peek
Most Wanted
In Focus
2021 PTEN Innovation Awards Winners
Cover Story: Big Wheels Keep on Turning
Diagnostic Tech: OEM and Aftermarket Scan Tools - Increasing Your Situational Awareness
Show Me Your Truck: Designed for Efficiency
Go Sell Something: No Two Customers Are Alike
Driving Sales: Products that will help your bottom line
Tales From the Road: Always Looking Ahead
august2021 - 1
august2021 - 2
august2021 - 3
august2021 - Editor's Note: Keep Holding On
august2021 - 5
august2021 - Sneak Peek
august2021 - 7
august2021 - 8
august2021 - 9
august2021 - 10
august2021 - 11
august2021 - Most Wanted
august2021 - 13
august2021 - In Focus
august2021 - 15
august2021 - 16
august2021 - 17
august2021 - 2021 PTEN Innovation Awards Winners
august2021 - 19
august2021 - 20
august2021 - 21
august2021 - 22
august2021 - 23
august2021 - 24
august2021 - 25
august2021 - 26
august2021 - 27
august2021 - 28
august2021 - 29
august2021 - 30
august2021 - 31
august2021 - 32
august2021 - 33
august2021 - 34
august2021 - Cover Story: Big Wheels Keep on Turning
august2021 - 36
august2021 - 37
august2021 - 38
august2021 - 39
august2021 - Diagnostic Tech: OEM and Aftermarket Scan Tools - Increasing Your Situational Awareness
august2021 - 41
august2021 - 42
august2021 - 43
august2021 - Show Me Your Truck: Designed for Efficiency
august2021 - 45
august2021 - Go Sell Something: No Two Customers Are Alike
august2021 - 47
august2021 - Driving Sales: Products that will help your bottom line
august2021 - 49
august2021 - 50
august2021 - Tales From the Road: Always Looking Ahead
august2021 - 52
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