august2023 - 34
DIAGNOSTIC TECH
Figure 3 - Shop-Ware tire pressure and quality control process
easily understandable segments. This empowers customers
to make informed decisions about their vehicle service
and repair and goes a long way towards developing a clear
understanding of the work being done. The shear act of
performing these steps demonstrates technical competencies
and goes a long way towards generating credibility
for the business.
MAINTENANCE TIPS AND
EDUCATIONAL RESOURCES
Automotive shop management systems can serve as a
platform to provide customers with valuable educational
resources. Integrated knowledge libraries can be utilized to
create informative articles, videos, and guides on assorted
topics, including routine maintenance, common issues,
and best practices for car care. By sharing these resources
with customers, shops can contribute to their automotive
literacy, enabling them to better understand their
vehicles' needs and proactively address potential problems.
There are services such as MotoVisuals that can provide
animated explanations covering just about anything on
today's vehicles. Through our relationship at my service
34 Professional Distributor I August 2023 I VehicleServicePros.com
facility with Carquest TechNet, we have access to the
entire MotoVisuals library. Through this service we can
educate clients on site, remotely, or through a share link,
PDF, etc., to help convey the issue at hand. Additionally,
their service will also produce assets that you can embed
on your own website which of course can continue delivering
information for prospective clients. See Figure 1.
MARKETING
In our shop we come across interesting things that get
added to a work order and get repurposed by posting to
social media or through other consumer-facing channels.
Using these practices has been beneficial for us in generating
interest and awareness, which of course works as
a lead generator. Many of the marketing companies have
application programming interfaces (API) that can allow a
modern shop management system to continue marketing
to your existing clients. For my shop we use a couple of
services that help us gain public reviews that can be found
on the web and even have them be repopulated right into
your website automatically. Other services can work to
send out reminders and special communications such as
http://www.VehicleServicePros.com
august2023
Table of Contents for the Digital Edition of august2023
Editor's Note – Stock up!
Sneak Peek
Most Wanted
Exclusive – Innovation Awards
In Focus
Cover Story – Turning up the pressure
Diagnostic Tech – Leveraging shop management and service information systems
Show Me Your Truck – Fresh off the show floor
Go Sell Something – The dangers of prequalifying
Driving Sales – Shop Equipment and Tool Storage
Tales from the Road – How Leuschner saved Christmas
august2023 - 1
august2023 - 2
august2023 - 3
august2023 - Editor's Note – Stock up!
august2023 - 5
august2023 - Sneak Peek
august2023 - 7
august2023 - 8
august2023 - 9
august2023 - Most Wanted
august2023 - 11
august2023 - Exclusive – Innovation Awards
august2023 - 13
august2023 - 14
august2023 - 15
august2023 - 16
august2023 - 17
august2023 - 18
august2023 - 19
august2023 - 20
august2023 - 21
august2023 - In Focus
august2023 - 23
august2023 - Cover Story – Turning up the pressure
august2023 - 25
august2023 - 26
august2023 - 27
august2023 - 28
august2023 - 29
august2023 - 30
august2023 - 31
august2023 - Diagnostic Tech – Leveraging shop management and service information systems
august2023 - 33
august2023 - 34
august2023 - 35
august2023 - Show Me Your Truck – Fresh off the show floor
august2023 - 37
august2023 - Go Sell Something – The dangers of prequalifying
august2023 - 39
august2023 - Driving Sales – Shop Equipment and Tool Storage
august2023 - 41
august2023 - Tales from the Road – How Leuschner saved Christmas
august2023 - 43
august2023 - 44
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