Professional Distributor - 11

will help keep the technicians safe
from the high voltage batteries in
these vehicles.
Aside from having insulated
screwdrivers, wrenches, etc. technicians should also have a pair of insulated gloves and barriers to mark off
the high voltage working area, CTEK's
Zeal says.
A technician needs not only this
specialized equipment, but also special
training to work on these vehicles.
" Unless you are trained, do not
work on electric vehicle [or hybrid vehicle] systems. It can kill. " Zeal warns.

ADDITIONAL TOOLS
Zeal also recommends having a battery terminal cleaner and a multimeter

- voltage and amperage, AC and
DC - for working on any vehicles'
battery systems.

SELLING TIPS
1.	 Be familiar with the tools.
O'Hara suggests honing in on a
specific digital tester or battery
charger and using it " a lot " for a
week or two to get a good understanding of the features and benefits the tool has to offer. Then,
the tool can be used for demo
purpose, as well as for loaning to
any interested shops or shops for
a one-week trial run.
2.	 Show them the money. When
trying to make the sale, Zeal suggests using a cost calculator tool

to show the shop or technician
how quickly the equipment will
pay for itself, and then, be making
them money.
3.	 Identify their needs. It's easy for
customers to get caught up on the
price of a product. To counteract
this, Mackey recommends pulling the customers attention not
toward the price, but toward what
they need to run a successful and
profitable shop.
Most importantly though, when
selling tools, always look ahead. Over
the next few years battery technology
is going to continue to change, so sell
tools that not only meet a customer's
present needs but will meet their
future needs as well.

PRODUCTS TO STOCK
Pulsetech Products
SolarPulse
Battery Chargers
Enter #19 at " e-inquiry " on
VehicleServicePros.com

Schumacher Electric
ProSeries 12V Jump Starter,
No. DSR141

Wiha Tools
Insulated 80-pc Set
in Rolling Tool Case,
No. 32800

Enter #18 at " e-inquiry " on
VehicleServicePros.com

Ringers Gloves
Insulated Gloves

Enter #20 at " e-inquiry " on
VehicleServicePros.com

Carnage Tools
Battery Analyzer, No. CT210

Enter #22 at " e-inquiry " on
VehicleServicePros.com

Enter #21 at " e-inquiry " on
VehicleServicePros.com

Professional Distributor I February 2021 I VehicleServicePros.com 11


http://www.VehicleServicePros.com http://www.VehicleServicePros.com http://www.VehicleServicePros.com http://www.VehicleServicePros.com http://www.VehicleServicePros.com http://www.VehicleServicePros.com

Professional Distributor

Table of Contents for the Digital Edition of Professional Distributor

The Past, Present, and Future of Battery Maintenance
Show Me Your Truck - Stocked to Sell
In Focus Products
Driving Sales - Safety Equipment & Personal Gear
Editor's Note - The Virtues of Mentoring
Most Wanted
Sneak Peek
Go Sell Something - Customer Relationship Marketing for the Mobile Jobber
Diagnostic Tech: Diagnostic Corner - Climate Control Systems
Tales From the Road - Ruler of the Rural Route
Professional Distributor - 1
Professional Distributor - 2
Professional Distributor - 3
Professional Distributor - Editor's Note - The Virtues of Mentoring
Professional Distributor - 5
Professional Distributor - The Past, Present, and Future of Battery Maintenance
Professional Distributor - 7
Professional Distributor - 8
Professional Distributor - 9
Professional Distributor - 10
Professional Distributor - 11
Professional Distributor - Show Me Your Truck - Stocked to Sell
Professional Distributor - 13
Professional Distributor - Most Wanted
Professional Distributor - 15
Professional Distributor - Sneak Peek
Professional Distributor - 17
Professional Distributor - 18
Professional Distributor - 19
Professional Distributor - 20
Professional Distributor - 21
Professional Distributor - Go Sell Something - Customer Relationship Marketing for the Mobile Jobber
Professional Distributor - 23
Professional Distributor - In Focus Products
Professional Distributor - 25
Professional Distributor - 26
Professional Distributor - 27
Professional Distributor - Diagnostic Tech: Diagnostic Corner - Climate Control Systems
Professional Distributor - 29
Professional Distributor - 30
Professional Distributor - 31
Professional Distributor - Driving Sales - Safety Equipment & Personal Gear
Professional Distributor - 33
Professional Distributor - 34
Professional Distributor - 35
Professional Distributor - 36
Professional Distributor - 37
Professional Distributor - Tales From the Road - Ruler of the Rural Route
Professional Distributor - 39
Professional Distributor - 40
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