Professional Distributor - 23

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address line of your regular email system, insert your content, and hit send.
Presto! You're now part of the customer
relationship marketing world.
You should consider investigating
and using one of the many email marketing providers available, sometimes
referred to as communication software
systems. Doing so with a program like
Constant Contact (constantcontact.
com) or MailChimp (mailchimp.com)
will allow you to look professional and
track who's opening and reading your
email. These programs also give you the
opportunity to personalize each email
with your customer's name, company,
and other important points.
With these mailing programs you
can easily use your brand or field of
work identifiers to narrow down the
recipients of a mailing so front-end
technicians get front-end tools, etc.
These mailing programs vary in pricing from free for the basics to $20 per
month. Track who's reading, run surveys, and resend mail to anyone who

didn't open the first time. These programs also fill all your legal needs by
giving recipients the ability to opt out
any time they wish.
Now that you have your customer
data collected, you're ready to get started with marketing. You may want to
watch one of the tutorials on this subject
such as this one from Constant Contact
(https://bit.ly/2Y0A6k2).
An easy way to start is to scan a
copy of your company's latest promotional brochure and mail it out with
your contact information. As you get
more comfortable with the program
you're using, you can try implementing these strategies to improve your
sales results.
*	 Remind your customers that they
can call or email you to bring them
a needed product on your next visit
so they don't have to wait for your
follow-up call. This may save you
some time or expense and eliminate
the chance they might buy from
the competition.

*	 Your CRM program gives you an
easy way to ambush your competitor's monthly specials by you having
your own special on similar products. You'll also be able to highlight
why your version is better than the
competition's.
*	 People love to see their name and
faces in print. You can take a picture or video of your latest big box
or high tech customer and post it
with their permission.
*	 If you see a customer using your tool
for some unique application you can
send it out as a useful tip.
*	 If you have some overstock, this is
a great way to special it out.
*	 If you're taking a well-earned vacation, you can notify your customers
via your marketing communications.
The list goes on and on of ways
you can easily use customer relationship marketing to increase sales
and form closer relationships with
your customers.
Now go sell something.

Professional Distributor I February 2021 I VehicleServicePros.com 23


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Professional Distributor

Table of Contents for the Digital Edition of Professional Distributor

The Past, Present, and Future of Battery Maintenance
Show Me Your Truck - Stocked to Sell
In Focus Products
Driving Sales - Safety Equipment & Personal Gear
Editor's Note - The Virtues of Mentoring
Most Wanted
Sneak Peek
Go Sell Something - Customer Relationship Marketing for the Mobile Jobber
Diagnostic Tech: Diagnostic Corner - Climate Control Systems
Tales From the Road - Ruler of the Rural Route
Professional Distributor - 1
Professional Distributor - 2
Professional Distributor - 3
Professional Distributor - Editor's Note - The Virtues of Mentoring
Professional Distributor - 5
Professional Distributor - The Past, Present, and Future of Battery Maintenance
Professional Distributor - 7
Professional Distributor - 8
Professional Distributor - 9
Professional Distributor - 10
Professional Distributor - 11
Professional Distributor - Show Me Your Truck - Stocked to Sell
Professional Distributor - 13
Professional Distributor - Most Wanted
Professional Distributor - 15
Professional Distributor - Sneak Peek
Professional Distributor - 17
Professional Distributor - 18
Professional Distributor - 19
Professional Distributor - 20
Professional Distributor - 21
Professional Distributor - Go Sell Something - Customer Relationship Marketing for the Mobile Jobber
Professional Distributor - 23
Professional Distributor - In Focus Products
Professional Distributor - 25
Professional Distributor - 26
Professional Distributor - 27
Professional Distributor - Diagnostic Tech: Diagnostic Corner - Climate Control Systems
Professional Distributor - 29
Professional Distributor - 30
Professional Distributor - 31
Professional Distributor - Driving Sales - Safety Equipment & Personal Gear
Professional Distributor - 33
Professional Distributor - 34
Professional Distributor - 35
Professional Distributor - 36
Professional Distributor - 37
Professional Distributor - Tales From the Road - Ruler of the Rural Route
Professional Distributor - 39
Professional Distributor - 40
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