march2023 - 35

8 Best-Selling Trucks
in America in 2022
If you go at it with your tail
1. Ford F-150 ............................................................................ (787,422 units sold)
2. Chevrolet Silverado ...........................................................(594,094 units sold)
3. RAM 1500 ..............................................................................(563,676 units sold)
4. Ford F-350 ............................................................................(264,388 units sold)
5. Toyota Tacoma ....................................................................(245,659 units sold)
6. Jeep Grand Cherokee ........................................................(209,786 units sold)
7. Jeep Wrangler ..................................................................... (201,310 units sold)
8. GMC Sierra ...........................................................................(158,284 units sold)
between your legs, your prospect will
see through you in a heartbeat. Yes,
your product may not be the market
leader, but it is also not a piece of
crapola either. Present your product
with the same enthusiastic system as
you would any of your products using
the tried and true: Feature, advantage,
benefit, trial close method followed by
the feature, advantage, benefit, close.
Now, go sell something!
needs should probably be in the middle
somewhere. You probably don't need
the most powerful unit that has the
highest price. Do you? "
You walked the prospect through
the facts on ft-lbs and what the market
offered. You also explained why
the product you offered would satisfy
the prospect's needs, and they agreed.
Why buy an F-350 when you are only
hauling bags of mulch for the garden
on dry roads? Much of your success
in selling against No. 1 is your attitude
and how you approach the situation.
ALAN W. SIPE has spent
the last 43 years in the
basic hand tool industry.
Currently, Sipe is the owner
of Toolbox Sales and
Consulting, specializing in sales strategy,
structure, development, and training.
alansipe@gmail.com
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march2023

Table of Contents for the Digital Edition of march2023