may2021 - 29

applications that will help your customers at their work and help your
wallet at the end of the day.
Now, let's move your new salesgenerating educational knowledge
up a notch to position yourself as the
go-to mobile jobber for education
and service.
Back in February, this Go Sell
Something column was all about customer relationship marketing (CRM).
If you haven't read it or you can't find
your February PD magazine, just go to
VehicleServicesPros.com/21205867.
Deep into the article we talk about
ways to use CRM to educate and sell
more products.

If you see a customer using your
tool for some unique application you
can send it out as a useful tip.
An example could be that you see
one of your customers using a tool
you sold them to do a particular task
quickly or easily. With their permission take a picture, hopefully of them
doing the task, if not, just of them.
Add to that picture a little write up of
what they did and what tool they used,
and send it out to all your customers.
Your customer will love it, and you
might sell some more of the tool the
technician was using.
Another way to position yourself as an educator and professional

jobber is to copy helpful tips you see in
magazines or online that your customers will find useful in their everyday
working lives. Publish these helpful
tips giving credit to the source you
copied it from.
Both of these educational marketing ideas will create interest in your
posts and will probably get your customers coming up to you with ideas on
unique tools and their usage.
The more you expose your customers to your name, your company, and your interest in helping
them to be successful will pay off in
additional sales.
Now go sell something.

Professional Distributor I May 2021 I VehicleServicePros.com 29


http://www.VehicleServicesPros.com/21205867 http://www.VehicleServicePros.com

may2021

Table of Contents for the Digital Edition of may2021

Editor's Note: Positive industry trends have shops looking forward to an uptick in 2021
The ABCs of ADAS
Sneak Peek
Most Wanted
2021 PTEN Innovation Awards Nominees, Part 1
Go Sell Something: Educate your customers to sell more
In Focus Products
Diagnostic Tech: The impact of vehicle security on service operations
Driving Sales - Body Shop & Collision Repair
Tales from the Road: Special delivery
may2021 - 1
may2021 - 2
may2021 - 3
may2021 - Editor's Note: Positive industry trends have shops looking forward to an uptick in 2021
may2021 - 5
may2021 - The ABCs of ADAS
may2021 - 7
may2021 - 8
may2021 - 9
may2021 - 10
may2021 - 11
may2021 - Sneak Peek
may2021 - 13
may2021 - 14
may2021 - 15
may2021 - Most Wanted
may2021 - 17
may2021 - 2021 PTEN Innovation Awards Nominees, Part 1
may2021 - 19
may2021 - 20
may2021 - 21
may2021 - 22
may2021 - 23
may2021 - 24
may2021 - 25
may2021 - 26
may2021 - 27
may2021 - Go Sell Something: Educate your customers to sell more
may2021 - 29
may2021 - In Focus Products
may2021 - 31
may2021 - 32
may2021 - 33
may2021 - Diagnostic Tech: The impact of vehicle security on service operations
may2021 - 35
may2021 - 36
may2021 - 37
may2021 - Driving Sales - Body Shop & Collision Repair
may2021 - 39
may2021 - 40
may2021 - 41
may2021 - Tales from the Road: Special delivery
may2021 - 43
may2021 - 44
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