Professional Distributor - 24
"Yep, I have it right here."
Be the new product source that your customers count on.
W
BY ALAN SIPE
CONTRIBUTING EDITOR
Alan W. Sipe has spent the last 42
years in the basic hand tool industry
including positions as president of
KNIPEX Tools North America, senior
vice president of sales and marketing at Klein Tools, manager of special
markets at Stanley Tools, and sales
manager at toolbox manufacturer
Waterloo Industries. Currently, Sipe
is the owner of Toolbox Sales and
Consulting, a company specializing
in sales strategy, structure, development, and training. Sipe can be
reached at alansipe@gmail.com or
847-910-1063.
hen a technician asks you about a new
product that has captured their attention
in a magazine, are you the mobile dealer who can
say, "Yep, I have it right here"?
As soon as the J&P motorcycles catalog comes
in the mail, I go right to the new products section
to see what new chrome doodad I absolutely must
have for my Road Glide. Or if it's raining outside,
I'll say to my wife, "Let's go to Costco and see what's
new" ... $300 later I am the proud owner of a $4.99
rotisserie chicken for dinner and something I never
even knew I needed.
WE ALL LIKE TO SEE, AND
SOMETIMES BUY, WHAT'S NEW
In the April edition of Professional Distributor, the
24 Professional Distributor I September 2019 I VehicleServicePros.com
"Automotive Aftermarket Profile" shows that 83
percent of shop owners and technicians ask their
mobile tool dealers about new tools they have seen
in trade magazines and catalogs. Just like you looked
at the ads in this issue of PD for what's new, your
technicians look at PTEN for the new items, too.
Let's make sure that you're the mobile dealer they
look to to purchase what's new.
Sure it's an investment, but if you are the mobile
dealer your customers can count on to have the
newest and coolest tools, then you have a great shot
at being the mobile dealer they buy their everyday
and promotional tools from. The objective here is to
get them in your store on wheels to see what's new
and to hopefully purchase something; any impulse
buy is more money in your pocket.
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http://www.VehicleServicePros.com
Professional Distributor
Table of Contents for the Digital Edition of Professional Distributor
Editor's Note: Saying goodbye to summer
Cover Story: Tool Sales Coast to Coast
Show Me Your Truck
Most Wanted
Sneak Peek
Product Training
Go Sell Something: Be the new product source your customers count on
In Focus Products
Diagnostic Discourse: Translating user manual information to the diagnostic tools available today
Driving Sales: Tool Storage
Tales from the Road: Nigel Clarke, previously a professional shotgun competitor, is now a family-driven tool dealer
Professional Distributor - 1
Professional Distributor - 2
Professional Distributor - 3
Professional Distributor - Editor's Note: Saying goodbye to summer
Professional Distributor - 5
Professional Distributor - Cover Story: Tool Sales Coast to Coast
Professional Distributor - 7
Professional Distributor - 8
Professional Distributor - 9
Professional Distributor - 10
Professional Distributor - 11
Professional Distributor - Show Me Your Truck
Professional Distributor - A1
Professional Distributor - A2
Professional Distributor - 13
Professional Distributor - Most Wanted
Professional Distributor - 15
Professional Distributor - Sneak Peek
Professional Distributor - 17
Professional Distributor - 18
Professional Distributor - 19
Professional Distributor - 20
Professional Distributor - 21
Professional Distributor - Product Training
Professional Distributor - 23
Professional Distributor - Go Sell Something: Be the new product source your customers count on
Professional Distributor - 25
Professional Distributor - In Focus Products
Professional Distributor - 27
Professional Distributor - 28
Professional Distributor - 29
Professional Distributor - Diagnostic Discourse: Translating user manual information to the diagnostic tools available today
Professional Distributor - 31
Professional Distributor - 32
Professional Distributor - 33
Professional Distributor - Tales from the Road: Nigel Clarke, previously a professional shotgun competitor, is now a family-driven tool dealer
Professional Distributor - 35
Professional Distributor - 36
Professional Distributor - 37
Professional Distributor - 38
Professional Distributor - 39
Professional Distributor - 40
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