Professional_Tool_And_Equipment_News_December_2019 - 48

Deagreez/iStock/Getty Images

information that would be valuable to
your customer could be presented on the
website. For example, your scan results
could show the technology involved in
their vehicle's repair and how you arrived
at the solutions. This might lead to your
customers having a better understanding
of the complexities involved in a seemingly 'straightforward' maintenance or
repair situation.
Even though the phone is still an
essential, many customers now find it
preferable to communicate with you via
text. Having a dedicated message service
where your customers can leave messages
or converse with other patrons could
become your version of an electronic
waiting room.
Many of today's shop management
software companies are also incorporating text functionality in their products.
With an organized communication

48

PTEN

DECEMBER 2019

platform and practice in play, you can
create a scheduling format that includes
a calendar showing your hours and perhaps days off or any special occasions
that you are going to be out of the shop.
Post routine maintenance schedules for
vehicles and any discounts you might
be running.
Turn your website into a community.
Post your customers' birthdays, special
occasions, graduations, etc. Encourage
customers to leave comments or post
their own personal events. Post available carhops with other patrons that
might be arriving or leaving at the same
time. Basically, create a family of friends
and neighbors that share your place
of business.

SHOW AND TELL

Most curious people are fascinated by
things they don't understand. They love

www.VehicleServicePros.com

to explore and learn how this new 'widget' works. Even though they may never
intend on repairing it themselves, they
still are eager to learn how it all operates.
You can be transparent about the
repair process (and win customers) by
creating short videos and posting them
on your website, taking the time to
explain a certain aspect of auto repair.
Think back to the 1950s and '60s
when most hot rod or general improvements meant changing mechanical parts
such as a cam, changing the carburetor,
adding a high rise intake manifold, beefing up the suspension, tacking on some
traction bars, or updating to a tuned
exhaust system. It didn't matter what
method was used to increase the horsepower, but what it did do was create a
gang of onlookers under the hood to see
what made it all tick.
These days there isn't a whole lot to



http://www.VehicleServicePros.com

Professional_Tool_And_Equipment_News_December_2019

Table of Contents for the Digital Edition of Professional_Tool_And_Equipment_News_December_2019

Editor's Note
Featured New Products
Tool Briefing
AAPEX/SEMA Editor's Picks
2019 Top 100 Proucts
Tool Reviews
Diagnostic Discourse
Category Spotlight
Marketplace
Big-Time Boxes
Professional_Tool_And_Equipment_News_December_2019 - 1
Professional_Tool_And_Equipment_News_December_2019 - 2
Professional_Tool_And_Equipment_News_December_2019 - 3
Professional_Tool_And_Equipment_News_December_2019 - 4
Professional_Tool_And_Equipment_News_December_2019 - 5
Professional_Tool_And_Equipment_News_December_2019 - 6
Professional_Tool_And_Equipment_News_December_2019 - 7
Professional_Tool_And_Equipment_News_December_2019 - Editor's Note
Professional_Tool_And_Equipment_News_December_2019 - 9
Professional_Tool_And_Equipment_News_December_2019 - Featured New Products
Professional_Tool_And_Equipment_News_December_2019 - 11
Professional_Tool_And_Equipment_News_December_2019 - 12
Professional_Tool_And_Equipment_News_December_2019 - 13
Professional_Tool_And_Equipment_News_December_2019 - 14
Professional_Tool_And_Equipment_News_December_2019 - 15
Professional_Tool_And_Equipment_News_December_2019 - 16
Professional_Tool_And_Equipment_News_December_2019 - 17
Professional_Tool_And_Equipment_News_December_2019 - 18
Professional_Tool_And_Equipment_News_December_2019 - RSC1
Professional_Tool_And_Equipment_News_December_2019 - RSC2
Professional_Tool_And_Equipment_News_December_2019 - 19
Professional_Tool_And_Equipment_News_December_2019 - 20
Professional_Tool_And_Equipment_News_December_2019 - 21
Professional_Tool_And_Equipment_News_December_2019 - 22
Professional_Tool_And_Equipment_News_December_2019 - 23
Professional_Tool_And_Equipment_News_December_2019 - 24
Professional_Tool_And_Equipment_News_December_2019 - 25
Professional_Tool_And_Equipment_News_December_2019 - 26
Professional_Tool_And_Equipment_News_December_2019 - 27
Professional_Tool_And_Equipment_News_December_2019 - 28
Professional_Tool_And_Equipment_News_December_2019 - 29
Professional_Tool_And_Equipment_News_December_2019 - Tool Briefing
Professional_Tool_And_Equipment_News_December_2019 - 31
Professional_Tool_And_Equipment_News_December_2019 - 32
Professional_Tool_And_Equipment_News_December_2019 - 33
Professional_Tool_And_Equipment_News_December_2019 - AAPEX/SEMA Editor's Picks
Professional_Tool_And_Equipment_News_December_2019 - 35
Professional_Tool_And_Equipment_News_December_2019 - 2019 Top 100 Proucts
Professional_Tool_And_Equipment_News_December_2019 - 37
Professional_Tool_And_Equipment_News_December_2019 - 38
Professional_Tool_And_Equipment_News_December_2019 - 39
Professional_Tool_And_Equipment_News_December_2019 - Tool Reviews
Professional_Tool_And_Equipment_News_December_2019 - 41
Professional_Tool_And_Equipment_News_December_2019 - 42
Professional_Tool_And_Equipment_News_December_2019 - 43
Professional_Tool_And_Equipment_News_December_2019 - 44
Professional_Tool_And_Equipment_News_December_2019 - 45
Professional_Tool_And_Equipment_News_December_2019 - Diagnostic Discourse
Professional_Tool_And_Equipment_News_December_2019 - 47
Professional_Tool_And_Equipment_News_December_2019 - 48
Professional_Tool_And_Equipment_News_December_2019 - 49
Professional_Tool_And_Equipment_News_December_2019 - Category Spotlight
Professional_Tool_And_Equipment_News_December_2019 - 51
Professional_Tool_And_Equipment_News_December_2019 - 52
Professional_Tool_And_Equipment_News_December_2019 - 53
Professional_Tool_And_Equipment_News_December_2019 - 54
Professional_Tool_And_Equipment_News_December_2019 - 55
Professional_Tool_And_Equipment_News_December_2019 - 56
Professional_Tool_And_Equipment_News_December_2019 - Marketplace
Professional_Tool_And_Equipment_News_December_2019 - Big-Time Boxes
Professional_Tool_And_Equipment_News_December_2019 - 59
Professional_Tool_And_Equipment_News_December_2019 - 60
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