August 2023 - 30

p Figure 3 - Shop-Ware tire pressure and quality control process
for customers to grasp without proper
visualization. By utilizing pictures, videos,
technical drawings and more, shop
management systems can help bridge
this gap. Technicians can record videos,
capture images from their test equipment,
and gather technical information to help
explain the repair process step-by-step,
breaking down intricate procedures into
easily understandable segments. This
empowers customers to make informed
decisions about their vehicle service and
repair and goes a long way towards developing
a clear understanding of the work
being done. The shear act of performing
these steps demonstrates technical competencies
and goes a long way towards generating
credibility for the business.
MAINTENANCE TIPS AND
EDUCATIONAL RESOURCES
Automotive shop management systems
can serve as a platform to provide customers
with valuable educational resources.
Integrated knowledge libraries can be
utilized to create informative articles,
videos, and guides on assorted topics,
including routine maintenance, common
issues, and best practices for car care. By
sharing these resources with customers,
shops can contribute to their automotive
literacy, enabling them to better understand
their vehicles' needs and proactively
address potential problems. There are
services such as MotoVisuals that can
provide animated explanations covering
just about anything on today's vehicles.
Through our relationship at my service
facility with Carquest TechNet, we have
access to the entire MotoVisuals library.
Through this service we can educate clients
on site, remotely, or through a share
link, PDF, etc., to help convey the issue
at hand. Additionally, their service will
30 PTEN AUGUST 2023 www.VehicleServicePros.com
also produce assets that you can embed
on your own website which of course can
continue delivering information for prospective
clients. See Figure 1.
MARKETING
In our shop we come across interesting
things that get added to a work order
and get repurposed by posting to social
media or through other consumerfacing
channels. Using these practices
has been beneficial for us in generating
interest and awareness, which of course
works as a lead generator. Many of the
marketing companies have application
programming interfaces (API) that can
allow a modern shop management system
to continue marketing to your existing
clients. For my shop we use a couple of
services that help us gain public reviews
that can be found on the web and even
have them be repopulated right into your
http://www.VehicleServicePros.com

August 2023

Table of Contents for the Digital Edition of August 2023

EDITOR'S NOTE
NEW PRODUCTS
INNOVATION AWARDS
DIAGNOSTIC TECH
TOOL BRIEFING
TOOL REVIEWS
CATEGORY SPOTLIGHT
BIG-TIME BOXES
August 2023 - 1
August 2023 - 2
August 2023 - 3
August 2023 - 4
August 2023 - 5
August 2023 - 6
August 2023 - 7
August 2023 - EDITOR'S NOTE
August 2023 - 9
August 2023 - NEW PRODUCTS
August 2023 - RSC1
August 2023 - RSC2
August 2023 - 11
August 2023 - 12
August 2023 - 13
August 2023 - 14
August 2023 - 15
August 2023 - 16
August 2023 - 17
August 2023 - INNOVATION AWARDS
August 2023 - 19
August 2023 - 20
August 2023 - 21
August 2023 - 22
August 2023 - 23
August 2023 - 24
August 2023 - 25
August 2023 - 26
August 2023 - 27
August 2023 - DIAGNOSTIC TECH
August 2023 - 29
August 2023 - 30
August 2023 - 31
August 2023 - 32
August 2023 - 33
August 2023 - 34
August 2023 - 35
August 2023 - 36
August 2023 - 37
August 2023 - TOOL BRIEFING
August 2023 - 39
August 2023 - 40
August 2023 - 41
August 2023 - TOOL REVIEWS
August 2023 - 43
August 2023 - 44
August 2023 - 45
August 2023 - CATEGORY SPOTLIGHT
August 2023 - 47
August 2023 - 48
August 2023 - 49
August 2023 - BIG-TIME BOXES
August 2023 - 51
August 2023 - 52
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https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/september-2022
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/august-2022
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https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/april_2022
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/march-2022
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https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/december-2021
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/october_2021
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https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/lift_guide_2021
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/may_2021
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/professional_tool_and_equipment_news_april_2021
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/pten_0321
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_February_2021
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_December_2020
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_October_2020
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_September_2020
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_August_2020
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_July_2020
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_and_Equipment_News_June_2020
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_May_2020
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_April_2020
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_March_2020
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_February_2020
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_December_2019
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_Octoberr_2019
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_September_2019
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_August_2019
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_July_2019
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_June_2019
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_May_2019
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/Professional_Tool_And_Equipment_News_April_2019
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/PTEN_0319
https://www.nxtbook.com/endeavor/professionaltoolandequipmentnews/PTEN_0219
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