October 2023 - 8

Technology is king
Utilizing digital inspection tools offers shops
many benefits over more traditional methods.
By Emily Markham, Editor
Emily@VehicleServicePros.com
I
t's no surprise that in a magazine
titled Professional Tool
& Equipment News, we talk A
LOT about tools and equipment
for automotive technicians.
However, in this month's Tool Briefing
article (page 44), Ross Colket looks at a
different type of tool - digital inspection
tools.
Many shops have embraced going digital
in order to better serve their customers,
improve shop efficiency, and create a more
streamlined work environment.
" By using a digital inspection system,
you can communicate with [customers]
very quickly and also illustrate to
them the reasons for the needed repairs
to their vehicle, " Colket says. " You can
fully explain and document the reasons
why they need to repair their vehicle with
complete transparency. "
These tools offer technicians the capability
to perform a digital vehicle inspection
(DVI), meaning that instead of writing
everything out with pen and paper,
technicians can take photos or videos
and add comments to explain what those
graphics mean. This way the customer sees
everything the technician sees.
As many of you might agree technicians
are not always portrayed in the best
light. This bad reputation comes in part
from poor past experiences where customer
service was less than spectacular,
but mainly, I believe, from a lack of understanding.
Working as a technician makes
you the car expert. You are who your customers
turn to when their vehicles start
making a funny noise or the gear shift
begins to stick. Think of it this way - if
a person brings their child to a doctor,
they expect that the doctor can tell them
what's wrong with their child and how the
doctor intends to make them better. If
the doctor fails to do this, a lack of trust
is formed.
By utilizing a digital inspection tool,
you can bridge the potential gap of mistrust
between you and your customers by
communicating to them exactly what is
wrong with their vehicle and how you'll
fix it.
Other benefits of utilizing this tool
include:
* A more professional-looking check-out
- there will be no difficulties reading
someone's chicken scratch handwriting.
* A more uniform inspection process -
each technician will be following the
same step-by-step process.
* A readily available service history of
each vehicle providing all the background
information necessary to make
a fully informed diagnosis.
If you're looking to learn about other
exciting tools, this issue also features
our ninth annual People's Choice award
winners. This is a fun off-shoot of our
Innovation Awards where you - our
valued reader - choose the new tools
you think will have the greatest impact
in improving productivity in your shop.
Check out page 18, to see the top 26 products
per product category that were picked
as your favorites. Which tool would you
want to add to your collection? Send me an
email at Emily@VehicleServicePros.com
and let me know!
PTEN EDITORIAL
ADVISORY BOARD
TECHNICIANS
ERIC MOORE,
DeMary Trucks, Columbus, OH
LOU FORT,
K.A.R.S. Inc., Huntingburg, IN
SHOP OWNERS
KIM AUERNHEIMER,
Cool Springs Automotive, Brentwood, TN
TANNER BRANDT,
Autodiag Clinic, Welford, SC
PHIL FOURNIER,
Phil's Auto Clinic, Hemet, CA
JD GOAD,
Goad's Body Shop, Lexington, VA
EDWIN HAZZARD,
Southeast Mobile Tech, Goose Creek, SC
PETE RUDLOFF,
Pete's Garage Inc., Newark, DE
MICHELLE TANSEY,
Dubclinic, Santa Clara, CA
FACEBOOK
facebook.com/
ptenmagazine
LINKEDIN
linkedin.com/company/
professional-equipment-tool-news
INSTAGRAM
@ptenmagazine
YOUTUBE
PTEN (Professional Tool
& Equipment News)
EQUIPMENT MANUFACTURERS
KIMBERLY COTTLE
Associated Equipment
JIM O'HARA,
Clore Automotive
8 PTEN OCTOBER 2023 www.VehicleServicePros.com
http://www.facebook.com/ptenmagazine http://www.linkedin.com/company/professional-equipment-tool-news http://www.instagram.com/ptenmagazine https://www.youtube.com/user/vehicleservicepros http://www.VehicleServicePros.com

October 2023

Table of Contents for the Digital Edition of October 2023

EDITOR'S NOTE
NEW PRODUCTS
PEOPLE’S CHOICE AWARD
BEST YOUNG TECH AWARD
DIAGNOSTIC TECH
TOOL BRIEFING
INNOVATION AWARD PROFILE
TOOL REVIEWS
CATEGORY SPOTLIGHT
BIG-TIME BOXES
October 2023 - 1
October 2023 - 2
October 2023 - 3
October 2023 - 4
October 2023 - 5
October 2023 - 6
October 2023 - 7
October 2023 - EDITOR'S NOTE
October 2023 - 9
October 2023 - NEW PRODUCTS
October 2023 - RSC1
October 2023 - RSC2
October 2023 - 11
October 2023 - 12
October 2023 - 13
October 2023 - 14
October 2023 - 15
October 2023 - 16
October 2023 - 17
October 2023 - PEOPLE’S CHOICE AWARD
October 2023 - 19
October 2023 - 20
October 2023 - 21
October 2023 - 22
October 2023 - 23
October 2023 - 24
October 2023 - 25
October 2023 - 26
October 2023 - 27
October 2023 - BEST YOUNG TECH AWARD
October 2023 - 29
October 2023 - 30
October 2023 - 31
October 2023 - DIAGNOSTIC TECH
October 2023 - 33
October 2023 - 34
October 2023 - 35
October 2023 - 36
October 2023 - 37
October 2023 - 38
October 2023 - 39
October 2023 - 40
October 2023 - 41
October 2023 - 42
October 2023 - 43
October 2023 - TOOL BRIEFING
October 2023 - 45
October 2023 - 46
October 2023 - 47
October 2023 - INNOVATION AWARD PROFILE
October 2023 - 49
October 2023 - TOOL REVIEWS
October 2023 - 51
October 2023 - 52
October 2023 - 53
October 2023 - CATEGORY SPOTLIGHT
October 2023 - 55
October 2023 - 56
October 2023 - 57
October 2023 - BIG-TIME BOXES
October 2023 - 59
October 2023 - 60
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