Dentaltown August 2013 - (Page 61)

industry news 1-800-DENTIST’s New Report Reveals Digital Marketing Trends Among Dentists 1-800-DENTIST has released a new free report, “Dental Marketing in the Digital World.” The report analyzes survey responses from over 1,700 dental professionals nationwide and reveals how real dental offices are using digital marketing techniques to grow their practices. The in-depth results reveal startling trends about how the dental community as a whole views and utilizes digital marketing practices. Dentists can request a free copy of the report by calling 1-855-236-4053 or by visiting www.1800dentist.com/DigitalWorld. Xlear Supports America’s ToothFairy Affiliate Network to Help At-risk Children Industry News www.dentaltown.com ▼ The Industry News section helps keep you informed and up-to-date about what’s happening in the dental profession. If there is information you would like to share in this section, please e-mail your news releases to ben@dentaltown.com. All material is subject to editing and space availability. Xlear Inc., an industry leader for xylitolbased products, has generously donated over $59,000 in Spry toothpaste containing xylitol to National Children’s Oral Health Foundation: America’s ToothFairy (NCOHF). This donation is benefitting America’s ToothFairy Affiliates participating in the NCOHF Oral Health Zone Program throughout Arizona, Virginia, the Washington, D.C. Metro area and the San Francisco Bay region. The America’s ToothFairy Affiliate network consists of community-based nonprofit programs dedicated to providing the best educational, preventive and restorative services for underserved children in need of care. ADA Accepting Applications for the John W. Stanford New Investigator Award The American Dental Association (ADA) is accepting applications for the John W. Stanford New Investigator Award through September 30. The award highlights the crucial role dental standards play in assuring patient health and safety and the efficacy of dental products. Dental students and new dentists working on original research in the realm of dental standards may apply for the award online. The award pays homage to Dr. Stanford, a 40-year ADA employee who played a pivotal role in establishing the ADA’s current standards program, who died in February 2011. For more information about the ADA Standards program, visit www.ada.org/dentalstandards. dentaltown.com « AUGUST 2013 61 http://www.1800dentist.com/DigitalWorld http://www.dentaltown.com http://www.ada.org/dentalstandards http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown August 2013

Dentaltown.com Highlights
Howard Speaks: Dentists Are Still Doing Way Too Many Three-Unit Bridges
Professional Courtesy: Hire Slow, Fire Fast
Continuing Education Update
Second Opinion: Finally, One Adhesive that Can Do It All
All-on-4?
Intracornal Bleaching of Endodontically Treated Teeth
Product Profile: CAESY
Product Profile: ClearCorrect
Product Profile: DENTIS USA
Product Profile: Imaging Sciences
Corporate Profile: 123 Postcards
New Products
The Silent Killer of Dentistry
Industry News
Smile Design
Endo Versus Implants: Does Your Treatment Plan Pass the “Mama Test”?
Improving the Future of Overdentures with Small Diameter Implants and Locator Attachments
The Democratization of Dental Implants for General Dentistry
Single Tooth Implant Case
Continuing Education: The Dental CAD/CAM Evolution of 2013
Beatlemania Has Deep Roots
In This Issue: The Value of Saliva Testing
Perio Reports
Ad Index
Profile in Oral Health: Salivary Testing in the Office
Dentally Incorrect

Dentaltown August 2013