Dentaltown February 2013 - (Page 46)

gc america corporate profile A Corporate Philosophy by Benjamin Lund, Editor, Dentaltown Magazine Semui is a term that literally means “There is no fear if you do nothing for your own sake.” GC America operates on this customer-driven R&D model. We sat down with Director of Sales and Marketing, Scott Bradshaw, to talk about GC America’s motivation and mission. For the uninitiated, can you please tell us briefly about the history of GC America? When did the company begin? What was the company’s goal? Bradshaw: Coe Laboratories, which has been an industry mainstay since the 1920s was acquired by the GC Corporation in Japan, and in 1992 GC America was established. GC is a global company with technology, R&D and innovation at its core. GC is the largest dental manufacturer in Japan and our global philosophy is to develop new products for the good of others. In other words, all of our products are developed with the customers’ needs in mind. GC continues to evolve and research new innovations like with our EQUIA product, a true bulk-fill amalgam replacement. These are just a few examples of our goal to continue to grow and develop new products that meet our industry needs. What is your current business philosophy? What is your corporate strategy? Bradshaw: GC’s global philosophy is that true products are made for the good of others, not for your own sake, and our vision is to be the number-one dental company. We feel that by incorporating this philosophy, our vision will be realized. How has GC America evolved over the years? Bradshaw: From innovative new products, to filling the gaps in already-existing product categories, GC has been on the forefront in new product development. For example, many GC products were the first of their kind in the industry and are still being used today. GC’s EXA impression materials were the first breakthrough in VPS technologies. GC Fuji glass ionomer products both in cements and restoratives are the market leaders and have become the industry norm. GC FujiCEM 2, a new resin modified glass ionomer luting cement, is an example of an already-popular product enhanced with F2 Flex Fused Technology. This new technology incorporates new high-elastic crosslinking monomers with a modified filler-surface treatment that increases strength properties. 46 FEBRUARY 2013 » dentaltown.com How do you obtain feedback from your customers? What do you do with that information? Bradshaw: GC has a philosophy which we call “Semui.” Basically this means always do the right thing for your customers without any regard to oneself. So, as you can see, the customer is very important to us. We gather information in a variety of ways. We use current social media methods like Facebook or Twitter, sending out surveys, attending dental shows or, the best way – talking directly to the customer! Our focus on this information that we gather is to continually improve our products and fulfill our customers’ needs. One of our latest new product launches, MI Varnish, was purely based on talking and listening to our customers. As an established cate- http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown February 2013

Dentaltown.com Highlights
Howard Speaks: The SWOT Analysis
Professional Courtesy: Get Off the Hamster Wheel
Continuing Education Update
Second Opinion: Predicting the Future of Dental Amalgam Use and FDA Regulation
Nuts & Bolts Full Arch Case Dissected… Tips, Tricks & Stuff
Employee Embezzlement, Not Sure Which One
Corporate Profile: GC America
Sleep Dentistry Section
Product Profile: Sleep Optima
Breathe Easy: The Advent of CPAP
ACSDD Consortium
Sleep Apnea
Townie Meeting 2013 Last Call!
Do-it-Yourself Finance, Part III: Debt
The Most Effective Presentation Process Ever
“Patient Friendly Dentistry” to the Rescue
Does Kissing Affect Oral Health?
Can Groundhog Day Make a Difference?
Top 10 Tips to a Successful Practice Start-up
How to Build Up the Perfect Tooth
Why We See Problems with Teeth Whitening: The Science of Whitening Part IV – Whitening Sensitivity Solutions
Continuing Education: Full-Arch Appliance Use for Nighttime Parafunction Management
Ad Index
In This Issue: Implants Are Growing in Popularity
Perio Reports
Continuing Education: A.I.M. for Implant Success
Scaling on Patients with Implants
Dentally Incorrect

Dentaltown February 2013