Dentaltown February 2013 - (Page 78)
office visit
feature
“Patient Friendly Dentistry” to the Rescue
by Krista Houstoun
Assistant Editor, Dentaltown Magazine
On top of owning Afdent, the largest solely owned onebuilding practice in America, which sees more than 500
new patients each month and prides itself on its Patient
Friendly Dentistry practice philosophy, Dr. Roger Pecina is
also an avid crusader against corporate dentistry. Herein,
we talk with Dr. Pecina about Afdent’s enormous success
and his current plan to create an Afdent franchise
model – a model that will encourage private practice ownership and, you guessed it, defy corporate dentistry.
First off, what drew you to dentistry?
Pecina: Growing up in an alcoholic, dysfunctional,
uneducated family, I was always trying to fix my parents.
They chose not to listen. The best thing about dentistry
is that people will actually listen to your opinion and do
what you say. Not only that but they pay you for it, too!
Photography by Brian Rodgers Jr. at Firevine Advertising and Design
Name: Dr. Roger Pecina
You currently have the largest solely owned
one-building practice in America. Can you give
us an idea of just how big the practice is?
Pecina: My building is 12,000 square feet with
28 patient care rooms and employs 85 people. We see
more than 500 new patients per month with revenues of
approximately $14 million per year.
78
FEBRUARY 2013 » dentaltown.com
Graduate From: Indiana University School of Dentistry in 1977
Practice Location: Mishawaka, Indiana
Practice Size: 28 patient care rooms
Staff: 85
Website: www.afdent.com
http://www.afdent.com
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown February 2013
Dentaltown.com Highlights
Howard Speaks: The SWOT Analysis
Professional Courtesy: Get Off the Hamster Wheel
Continuing Education Update
Second Opinion: Predicting the Future of Dental Amalgam Use and FDA Regulation
Nuts & Bolts Full Arch Case Dissected… Tips, Tricks & Stuff
Employee Embezzlement, Not Sure Which One
Corporate Profile: GC America
Sleep Dentistry Section
Product Profile: Sleep Optima
Breathe Easy: The Advent of CPAP
ACSDD Consortium
Sleep Apnea
Townie Meeting 2013 Last Call!
Do-it-Yourself Finance, Part III: Debt
The Most Effective Presentation Process Ever
“Patient Friendly Dentistry” to the Rescue
Does Kissing Affect Oral Health?
Can Groundhog Day Make a Difference?
Top 10 Tips to a Successful Practice Start-up
How to Build Up the Perfect Tooth
Why We See Problems with Teeth Whitening: The Science of Whitening Part IV – Whitening Sensitivity Solutions
Continuing Education: Full-Arch Appliance Use for Nighttime Parafunction Management
Ad Index
In This Issue: Implants Are Growing in Popularity
Perio Reports
Continuing Education: A.I.M. for Implant Success
Scaling on Patients with Implants
Dentally Incorrect
Dentaltown February 2013
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