practice management
feature
by Diana P. Friedman, MA, MBA
Social media is one of the most engaging and pervasive forms of online interaction today. On average,
Americans spend more than three hours per day using
social media.1 Even more important, the most valuable
demographic groups for your practice are the ones most
often frequenting popular social media destinations:
* 74 percent of women use social media sites
* 78 percent of users are between the ages of 30-49
1.
2.
76
* 72 percent are college educated
* 71 percent have annual household incomes in
excess of $75,0002
These are patients (prospective and existing) your
practice wants to reach.
This information is critical to your practice because
social media has become a primary information source
and decision influencer for ready-to-buy consumers. An
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
http://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-social-media-influences-purchasing-decisions/
FEBRUARY 2014 » dentaltown.com
http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.htmlhttp://www.salesforcemarketingcloud.com/blog/2012/11/20-stats-about-how-social-media-influences-purchasing-decisions/http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown February 2014