Dentaltown March 2014 - (Page 63)
prosthodontics
feature
by John Nosti, DMD,
FAGD, FACE, FICOI
You say you want to increase your production in 2014 and
create a niche practice that will stand alone from all of the other
practices in your area? Top consultants, practice management
gurus and even organizations recommend that dentists map out
their continuing education plans and goals in the beginning of
the year. Likewise, the New Year often brings out the business
man/woman in all of us to budget the year's marketing expenses.
If your goals are to add more procedures to your existing patient
pool, become more predictable in a procedure that many dentists dislike and to invest a little money marketing in an area very
few dentists target - then I challenge you to revisit the art of
removable prosthodontics.
1.
It is estimated that 23 million people in the U.S. are fully
edentulous, while an additional 15 million are edentulous in
one arch.1 Currently, that is an estimated 61 million complete
dentures in the U.S. If 10 percent of these patients have a new
denture/dentures fabricated each year and the average dentist
charges $1,400 per denture, this results in an estimated 8.5 billion dollars being spent each year on full dentures. Still think
dentures are dead? Consider the fact that the average gross of all
Hollywood movies in one year is approximately 9 billion dollars,
does targeting full denture patients now seem more worthwhile?
I know what you are saying, "But John, I hate fabricating
dentures! The unpredictable fit returned from the lab, the never-
Summary Health Statistics for U.S. Adults: National Health Interview Survey, 2009, tables 11, 12. U.S. Department of Health and Human Services.
continued on page 64
dentaltown.com « MARCH 2014
63
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown March 2014
Dentaltown.com Highlights
Howard Speaks: “Ethical Dilemma” — a Series Kickoff
Professional Courtesy: Happy Birthday to Us!
Continuing Education Update
Start-up Equipment List – Now I’m Lost
Hygienist Doesn’t Want to Use Cavitron on Patients with Infection Disease History
Floorplan Feedback Requested
Honey, I Shrunk the Retirement
How to Manage Your Online Reputation
Corporate Profile: Glidewell Laboratories
Chair Trends 2014
I Hate Love Dentures
Special Lab Section: Communicating with Your Lab
Product Profile: Authentic Dental Lab
Office Visit: Small Town Practice, Big Time Technology
Eight Essential Elements of an Ideal Dental Office Design
Ad Index
Dentaltown Research: Marketing
Small Diameter Implants
In This Section: Implications of Ankyloglossia
Perio Reports
Profile in Oral Health: Breastfeeding and Dentistry: an Important Combination
Dentally Incorrect
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