Dentaltown March 2014 - (Page 70)
special laboratory section
feature
by Mark Murphy, DDS, FAGD
THEFUTUREISNOWHERE
Most people decode this un-spaced word and see "The
Future is Nowhere." What I meant to say is, "The Future is
Now Here." Quite a different interpretation of the same
input to your brain - an instantaneous paradigm shift that
allows us to see the problem and/or solution differently. By
looking at it with new eyes we can see it in a fresh way. The
same goes for the dentist-laboratory relationship.
If I asked you what exactly the dental-laboratory relationship is, the automatic functionality of your interpretive brain
might say, "They make my restorations." However, if that
was all we could "see," we might be blinded to all of the possibilities the relationship holds, and the benefits it provides.
The dentist-dental laboratory relationship has changed
and continues to evolve dramatically and rapidly. No longer
is a lab just the place you send your impressions to get
restorations made. The communication channels are more
robust, materials and technology have advanced and the
roles we bring to the restorative process on behalf of the
patient have changed.
The landscape of our profession has evolved as well
(perhaps devolved would be appropriate). This paradigm
shift is huge and it creates risk to the status quo of how we
do business. Competition is waxing. Patient demand is
waning. Expenses are zigging while profitability is zagging.
The population is aging, requiring shift in types of services
continued on page 72
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MARCH 2014 » dentaltown.com
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown March 2014
Dentaltown.com Highlights
Howard Speaks: “Ethical Dilemma” — a Series Kickoff
Professional Courtesy: Happy Birthday to Us!
Continuing Education Update
Start-up Equipment List – Now I’m Lost
Hygienist Doesn’t Want to Use Cavitron on Patients with Infection Disease History
Floorplan Feedback Requested
Honey, I Shrunk the Retirement
How to Manage Your Online Reputation
Corporate Profile: Glidewell Laboratories
Chair Trends 2014
I Hate Love Dentures
Special Lab Section: Communicating with Your Lab
Product Profile: Authentic Dental Lab
Office Visit: Small Town Practice, Big Time Technology
Eight Essential Elements of an Ideal Dental Office Design
Ad Index
Dentaltown Research: Marketing
Small Diameter Implants
In This Section: Implications of Ankyloglossia
Perio Reports
Profile in Oral Health: Breastfeeding and Dentistry: an Important Combination
Dentally Incorrect
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