Dentaltown May 2014 - (Page 22)

practice management message board Marketing-Give Me One Thing that You Did that Got Fantastic Results Marketing ideas for your practice. Go ahead, steal some. Dentaltown.com > Message Boards > Marketing > Marketing > Marketing-Give Me One Thing that You Did that Got Fantastic Results dds4life Member Since: 03/08/05 Post: 1 of 147 favouritedentist Member Since: 02/19/05 Post: 2 of 147 Fellow Townies, what's one thing that you did in terms of marketing that got you the biggest bang for the buck? n JUL 27 2011 We occasionally have what we call a "Whitening Wednesday." Wednesday is our long day and we book nothing on these days apart from patients who want to come in for tooth whitening (take home whitening). To incentivize it, we offer it at a discount (but still make sure there is good margin after lab fees). Patients either prepay or pay on the day. The day is usually quite busy after all those impressions, but the figures look good at the end of the day! n JUL 28 2011 Dr Daisy Member Since: 03/24/04 Posts: 5 & 7 of 147 Billboards. We have a lot of luck with them. I know, sounds crazy. It got the phone ringing, though. Some people called just to tell us they liked our billboard. We went with a few different creative designs and people loved them. When I tell people which office is mine, they usually ask about the billboards. They created a buzz. n JUL 28 2011 dds4life Member Since: 03/08/05 Post: 8 of 147 Great. How expensive are they to design and what are the costs to put one up? And Dr Daisy, did you just have one or several and were they within close distance to your office? Thanks. n JUL 28 2011 Dr Daisy Member Since: 03/24/04 Post: 10 of 147 It's probably area dependent, but in our area it was $150 for the art and $750 a month for the board. We have done several locations, close to our office, and one on the highway. The highway one was backlit and cost $900 a month. n JUL 28 2011 factor78 Member Since: 08/30/07 Post: 12 of 147 Joined a business referral network. Takes an hour a week out of my clinical time and ROI has been 20:1 in the last three months. Cost a grand to join and I now have another 40+ extra salespeople promoting my business. n JUL 28 2011 khess248 Member Since: 12/02/08 Post: 16 of 147 Our office puts together gift baskets for the specialists that we refer to. The baskets included invitations for the offices team members to come to our office for complimentary whitening. It was nice to meet the other team members as well as it gave them an opportunity to see our office and for us to tell them about our practice and the services we provide. We know that the specialists have to divide their referrals among the offices that refer to them, but why not be on top of that list. This has definitely increased the number of patients who have been referred to our office. We also offer complimentary preventative services to these offices (cleaning, ex, X-rays) while still employed by the specialist. n JUL 29 2011 continued on page 24 22 MAY 2014 » dentaltown.com http://www.Dentaltown.com http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown May 2014

Dentaltown.com Highlights
Howard Speaks
Professional Courtesy
Continuing Education Update
Access to Care—Is it Really a Crime?
Marketing—Give Me One Thing That You Did That Got Fantastic Results
Do Good: Mission Trip to Kenya
General Question/Discussion about Current CAD/CAM
Why All the 401k-IRA-SEP-Roth-Profit- Sharing-Confusion?
Do Good
Do Good: The Enduring Gift
Do Good: Complete Dentures in One Hour
You Should Know: Brush with the Biff
Do Good: Dentistry Goes Mobile
Connected Patients
10 Missed Marketing Opportunities
99designs
Five Ways for Dental Practices to Thrive in Any Economy
What’s on Your Tray? Prep & Impressions, Crown & Bridge
What’s on Your Tray? Prep & Impressions, Crown & Bridge
Product Profile: SurgiTel
Product Profile: SurgiTel
Product Profile: Comfort Dental
Product Profile: Comfort Dental
Ad Index
Ad Index
Dentistry at the Speed of Thought
Dentistry at the Speed of Thought
Perio Reports
Perio Reports
Perio Program Series: Set the Perimeters—Step 2
Perio Program Series: Set the Perimeters—Step 2
Dentally Incorrect
Dentally Incorrect

Dentaltown May 2014