Dentaltown June 2015 - (Page 62)

corporate profile feature DentalMarketing.net: OF YOUR PRACTICE by Kyle Patton, Associate Editor, Dentaltown Magazine ou get just one chance to make a great first impression, and in the world of marketing, choosing the right company to help you do that can be tough. Many companies make claims about the success a dentist can have, but one company has years of results-based measurements to back the message. Dentaltown Magazine sat down with DentalMarketing.net's director, Shawn Rowbotham, and found out how this direct-mail postcard company has accelerated the growth of countless practices across North America. Learn how this company's extra efforts and analytical obsession can translate into growth for your practice. Q: What would you say makes DentalMarketing.net unique? Rowbotham: The primary difference really has to do with why we do what we do. To us, the whole point is to support the doctor so he or she is successful and meets any goals and objectives. With most companies, when you really pay attention to how they do what they do, it becomes apparent that their motivation revolves around their own success. We believe that our success is a by-product of the contribution we make to a doctor and her or his practice. You can see the difference when you look at what we do in comparison to anyone else. We wrap our arms around all the variables that impact the success of delivering quality new patients to the practice. Other companies that say they'll get you patients with postcards will design, print 62 JUNE 2015 // dentaltown.com and mail a postcard for you, and then they all cross their fingers and hope for the best. Maybe they even put a tracking number on your postcard so you can go online after a full day of work and spend half the night listening to all of your calls. In our minds, those aren't solutions. Those are gambles and extra work. We provide the full solution! We take ownership of the success of your marketing with direct mail. That's why we score every single call received from our postcards with our 16 key performance indicators. That way we can coach the staff to make sure the most calls possible turn into new patients. We provide 24/7 access to all the performance details of every mailing, from the total revenue for the practice and who the new patients are, to the appointment-closing ratios of each staff member. We capture all of the missed calls so they can be turned into new patients instead of lost opportunities. The list goes on and on of things we do that everyone else ignores. That is why we can guarantee results to our doctors! Q: How do you know it really works and will actually grow the practice with the right kind of patients? Rowbotham: If you're a dentist, think of all the different options available to you to increase awareness of your practice in your market and attract new patients. Are any of them guaranteed? Can any of them provide you with years of empirical results that are data-specific to dentists? Do they even do a demographic market analysis based on your patient data? Do any of them have experience getting you the right type of patient that you are looking for? http://www.Dentalareting.net http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown June 2015

On Dentaltown.com
Howard Speaks: Dentists: Let's Band Together to Improve Public Health
Professional Courtesy: The Appointment is Broken and You Can't Fix It
Continuing Education Update
Poll
Forensic Odontology: Solving Crimes One Tooth at a Time
Routine Equipment Maintenance and Checklist
Minimally Invasive Approach: Implant Prosthetics and Aesthetics of a Lateral Incisor
Electric Toothbrushes: The Benefits of Tech
OFFICE VISIT: The Ninja Dentist Reveals Her Training Ground
The Best 401(k) Plan: Pooled or Participant-Directed?
The State of Little Teeth: Answers About the ACA and Access to Care for Children
How to Successfully Administer Insurance in Your Practice
Continuing Education: Slow-Growing Nodule of the Hard Palat: Differential Diagnosis and Management
Corporate Profile: DentalMarketing.net: Maximizing the ROI of Your Practice
Products in Practice: Ivoclar Vivadent
Disney for Dentists: How Walt’s Principles Can Improve Your Cash Flow
Burnout: The Dental Pain No One Mentions
New Products
Ad Index
Improve Care, Increase Revenue: The Case for Midlevel Providers
How to Calculate Maximum Dosages of Lidocaine and Articaine Anesthetic
Not Your Everyday Oral Pathology Lesion
Overcoming the Entrepreneurial Conundrum
Dentally Incorrect

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