Dentaltown New Grad Edition 2016 - 48
to me. Access to care was something that
the disadvantaged had to worry about, and
certainly none of my patients-people like
me. If people didn't have healthy mouths,
it was their own fault. Not mine.
What I discovered is that everyone wants
a healthy mouth, but many people cannot
cross the barriers that are in their way of
having one. As far as I can tell, there are
three unique obstacles people face in getting
the care they need: time, money and fear.
For many people, getting in front of a
dentist is the biggest challenge of all. Most
people simply cannot afford to take time
out of their busy work and school schedules
between 8 a.m. and 5 p.m., Monday through
Thursday, to get in for a cleaning. It's just
a cleaning, after all, and missing work or
missing school has a high cost, so they put
it off. Wouldn't you? And if a patient can't
make it in for a hygiene appointment, then
how can any disease be diagnosed? How
can we manage the patient's caries or perio?
How can we care for a patient who can't get
to our office during the week?
We can't.
Solutions to the dollar problem and the
fear problem-while very difficult or even
impossible for some to overcome-do not
require us to make much of a change to the
way we practice. The problem of restricted
hours is easily solvable, and it is our moral
imperative to solve it, but it requires a
Patients will repay you in dollars, they will repay you in
referrals, and they will repay you with the opportunity to
bring them health, to serve them and to fulfill your calling
as a dentist.
solution that will cause us to shift the way
we work. We have to be available when
the patients are. People aren't available on
bankers' hours, but they are available on
pharmacists' hours. Those are the hours
we need to embrace.
The answer is time
Despite what your team might tell you
when you try to expand or alter your hours,
48
NEW GRAD 2016 // dentaltown.com
patients can and will come to the dentist
at all hours of the week. They will come
on Saturdays. They will come on Sundays.
They will come at 7 and 8 o'clock at night.
And they will be grateful for it. They will be
grateful that you are there to care for them.
They will be grateful that they can afford to
have a healthy mouth because the cost-not
in dollars, but in time-is one they can afford.
They will be grateful and they will repay
you. They will repay you in dollars, they
will repay you in referrals, and they will
repay you with the opportunity to bring
them health, to serve them and to fulfill
your calling as a dentist.
Whether we want to acknowledge it or
not, our profession is in a state of upheaval.
We are being challenged by corporate dental
offices that often boast better systems,
more access to capital, cheaper supplies and
expanded hours. They are open on Saturdays
and they will be open on Sundays. They
are-or will be-open early in the morning
and late into the evening. We have to be,
too, if we want to stay in business.
The giant advantage we hold is that we
care. We care more about our patients and
our teams than we do about dollars. And
if we can offer the same hours, our patients
will come to us rather than the office down
the street where the team may not be as
happy or caring, where they have "pending
treatment," and where our patients never
felt quite comfortable with the sales pitch.
Serve, heal, expand
The answer to The Big Why is now
written on our hearts and on the front door
of our office: "Here to Serve." Let's never
forget that our job is to improve people's
lives-that we are only as successful as
our patients are healthy, and our patients
are only as healthy as their access to care.
Our patients need us to be there and
they need us to serve them when they are
available. Let's give them the access they
need by banding together and expanding
our hours. Let's change our paradigm before
it is changed for us by the evolution of the
dental marketplace.
We are healers, you and I.
Let's serve. Let's heal. Let's expand. ■
http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown New Grad Edition 2016
What Is Dentaltown?
On Dentaltown.com
Howard Speaks
Professional Courtesy
Continuing Education Update
Industry News
Message Board: Practice Managment
Message Board: General Dentistry
Catch the Wave
Running the Numbers
(Your Own) Practice, Made Perfect
The Real Access to Care
Ad Index
Changes in the Dental School Landscape
Test Your Reading Comprehension
Like Mother, Like Daughter
Once Upon A Time... A New Grad signed a Bad Dental Office Lease
Dentally Incorrect
Dentaltown New Grad Edition 2016 - Intro
Dentaltown New Grad Edition 2016 - Cover1
Dentaltown New Grad Edition 2016 - Cover2
Dentaltown New Grad Edition 2016 - 1
Dentaltown New Grad Edition 2016 - 2
Dentaltown New Grad Edition 2016 - 3
Dentaltown New Grad Edition 2016 - 4
Dentaltown New Grad Edition 2016 - 5
Dentaltown New Grad Edition 2016 - What Is Dentaltown?
Dentaltown New Grad Edition 2016 - 7
Dentaltown New Grad Edition 2016 - 8
Dentaltown New Grad Edition 2016 - 9
Dentaltown New Grad Edition 2016 - 10
Dentaltown New Grad Edition 2016 - 11
Dentaltown New Grad Edition 2016 - On Dentaltown.com
Dentaltown New Grad Edition 2016 - 13
Dentaltown New Grad Edition 2016 - Howard Speaks
Dentaltown New Grad Edition 2016 - 15
Dentaltown New Grad Edition 2016 - Professional Courtesy
Dentaltown New Grad Edition 2016 - 17
Dentaltown New Grad Edition 2016 - Continuing Education Update
Dentaltown New Grad Edition 2016 - 19
Dentaltown New Grad Edition 2016 - Industry News
Dentaltown New Grad Edition 2016 - 21
Dentaltown New Grad Edition 2016 - Message Board: Practice Managment
Dentaltown New Grad Edition 2016 - 23
Dentaltown New Grad Edition 2016 - 24
Dentaltown New Grad Edition 2016 - 25
Dentaltown New Grad Edition 2016 - 26
Dentaltown New Grad Edition 2016 - Message Board: General Dentistry
Dentaltown New Grad Edition 2016 - 28
Dentaltown New Grad Edition 2016 - 29
Dentaltown New Grad Edition 2016 - Catch the Wave
Dentaltown New Grad Edition 2016 - 31
Dentaltown New Grad Edition 2016 - 32
Dentaltown New Grad Edition 2016 - 33
Dentaltown New Grad Edition 2016 - Running the Numbers
Dentaltown New Grad Edition 2016 - 35
Dentaltown New Grad Edition 2016 - 36
Dentaltown New Grad Edition 2016 - 37
Dentaltown New Grad Edition 2016 - (Your Own) Practice, Made Perfect
Dentaltown New Grad Edition 2016 - 39
Dentaltown New Grad Edition 2016 - 40
Dentaltown New Grad Edition 2016 - 41
Dentaltown New Grad Edition 2016 - 42
Dentaltown New Grad Edition 2016 - 43
Dentaltown New Grad Edition 2016 - 44
Dentaltown New Grad Edition 2016 - 45
Dentaltown New Grad Edition 2016 - The Real Access to Care
Dentaltown New Grad Edition 2016 - 47
Dentaltown New Grad Edition 2016 - 48
Dentaltown New Grad Edition 2016 - Ad Index
Dentaltown New Grad Edition 2016 - Changes in the Dental School Landscape
Dentaltown New Grad Edition 2016 - 51
Dentaltown New Grad Edition 2016 - 52
Dentaltown New Grad Edition 2016 - 53
Dentaltown New Grad Edition 2016 - Test Your Reading Comprehension
Dentaltown New Grad Edition 2016 - 55
Dentaltown New Grad Edition 2016 - 56
Dentaltown New Grad Edition 2016 - 57
Dentaltown New Grad Edition 2016 - Like Mother, Like Daughter
Dentaltown New Grad Edition 2016 - 59
Dentaltown New Grad Edition 2016 - Once Upon A Time... A New Grad signed a Bad Dental Office Lease
Dentaltown New Grad Edition 2016 - 61
Dentaltown New Grad Edition 2016 - 62
Dentaltown New Grad Edition 2016 - Dentally Incorrect
Dentaltown New Grad Edition 2016 - 64
Dentaltown New Grad Edition 2016 - Cover3
Dentaltown New Grad Edition 2016 - Cover4
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