Implementing Technology Dr. Sarah Palmer to Enhance the Patient Experience IT It doesn't take an industry veteran to know that going to the dentist just isn't everyone's idea of a good time. The anxiety and fear created at the simple thought of making an appointment causes many people to go years without seeing a dentist, resulting in the decline of their oral health. This stigma is a hard beast to conquer, and is often thought of as a marketing game-more friendly smiling stock photos on billboards means more foot traffic, obviously! While marketing certainly has its place in the industry, this stigma is best combatted by history's biggest mover and shaker: technological innovation. 66 DECEMBER 2017 // dentaltown.com When the Wright brothers took their first courageous leap onto their strange flying contraption, they challenged all preconceived notions of how mankind understood travel. They're heralded as two of the greatest pioneers of the previous century, and their first powered flight in 1903 inspired humanity to put a man on the moon decades later. How is it that in the thousands of years of modern civilization, we were unable to accomplish a feat that two brothers and a spark of ingenuity were able to do, and then just 66 years later, push a human being beyond what anyone had ever considered possible?http://www.dentaltown.com